Brandwave

Subscription payment recovery platforms:Which brands are most popular in search?

In August 2026, Churn Buster was the most searched among subscription payment recovery platforms worldwide, with an estimated 490 branded searches and 47.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Churn Buster47.1%
  2. Butter Payments39.4%
  3. Paddle Retain10.6%
  4. FlexPay1.9%
  5. Gravy0.96%

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Share of SearchLeaderboard

Compare services and tools used to recover failed subscription payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among subscription payment recovery platforms worldwide, by month

Share of Search by month for Churn Buster, Butter Payments, Paddle Retain. The figures are in the table below the chart.

View monthly share of search table
MonthChurn BusterButter PaymentsPaddle RetainFlexPayGravy
Oct 202529.5%55.4%8.4%5.4%1.2%
Nov 202537%46.7%9.6%5.2%1.5%
Dec 202544.1%37.8%14.4%1.8%1.8%
Jan 202645.5%38.6%12.1%2.3%1.5%
Feb 202650.7%35.4%11.1%1.4%1.4%
Mar 202645.7%38.9%12.3%1.9%1.2%
Apr 202647.3%38.8%10.9%1.6%1.6%
May 202654.5%30.9%11.8%0.91%1.8%
Jun 202650.5%34.3%12.1%1%2%
Jul 202650%34.7%13.3%1%1%
Aug 202647.1%39.4%10.6%1.9%0.96%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Churn Buster

    47.1%

    held 1st · 490 estimated branded searches · 0% vs prior month · -2.9 points

  2. 2.Butter Payments

    39.4%

    held 2nd · 410 estimated branded searches · +20.6% vs prior month · +4.7 points

  3. 3.Paddle Retain

    10.6%

    held 3rd · 110 estimated branded searches · -15.4% vs prior month · -2.7 points

  4. 4.FlexPay

    1.9%

    held 4th · 20 estimated branded searches · +100% vs prior month · +0.9 points

  5. 5.Gravy

    0.96%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among subscription payment recovery platforms worldwide?

In August 2026, Churn Buster was the most searched among subscription payment recovery platforms worldwide, with an estimated 490 branded searches and 47.1% estimated Share of Search within this set. Butter Payments is in 2nd place, 7.7 percentage points behind at 39.4% Share of Search.

Global subscription payment recovery platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Churn Buster29.5% → 47.1%54.5%May 202629.5%Oct 20252nd → 1st
Butter Payments55.4% → 39.4%55.4%Oct 202530.9%May 20261st → 2nd
Paddle Retain8.4% → 10.6%14.4%Dec 20258.4%Oct 20253rd
FlexPay5.4% → 1.9%5.4%Oct 20250.91%May 20264th
Gravy1.2% → 0.96%2%Jun 20260.96%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Churn Buster’s estimated Share of Search among subscription payment recovery platforms worldwide increased from 29.5% to 47.1%.
  • Across the 11 months ending August 2026, Butter Payments’ estimated Share of Search among subscription payment recovery platforms worldwide decreased from 55.4% to 39.4%.
  • Across the 11 months ending August 2026, Paddle Retain’s estimated Share of Search among subscription payment recovery platforms worldwide increased from 8.4% to 10.6%.
  • Across the 11 months ending August 2026, FlexPay’s estimated Share of Search among subscription payment recovery platforms worldwide decreased from 5.4% to 1.9%.
  • Across the 11 months ending August 2026, Churn Buster’s estimated Share of Search among subscription payment recovery platforms worldwide peaked at 54.5% in May 2026 and was lowest at 29.5% in October 2025.
  • Across the 11 months ending August 2026, Butter Payments’ estimated Share of Search among subscription payment recovery platforms worldwide peaked at 55.4% in October 2025 and was lowest at 30.9% in May 2026.
  • Across the 11 months ending August 2026, Paddle Retain’s estimated Share of Search among subscription payment recovery platforms worldwide peaked at 14.4% in December 2025 and was lowest at 8.4% in October 2025.
  • Across the 11 months ending August 2026, FlexPay’s estimated Share of Search among subscription payment recovery platforms worldwide peaked at 5.4% in October 2025 and was lowest at 0.91% in May 2026.
  • Across the 11 months ending August 2026, Gravy’s estimated Share of Search among subscription payment recovery platforms worldwide peaked at 2% in June 2026 and was lowest at 0.96% in August 2026.
  • Across the 11 months ending August 2026, Churn Buster rose from 2nd to 1st among subscription payment recovery platforms worldwide.
  • Across the 11 months ending August 2026, Butter Payments fell from 1st to 2nd among subscription payment recovery platforms worldwide.
  • Across the 11 months ending August 2026, Gravy held steady: its estimated Share of Search among subscription payment recovery platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for subscription payment recovery platforms worldwide in August 2026?

  1. In August 2026, Butter Payments gained estimated Share of Search among subscription payment recovery platforms worldwide, from 34.7% to 39.4%.

  2. In August 2026, FlexPay gained estimated Share of Search among subscription payment recovery platforms worldwide, from 1% to 1.9%.

  3. In August 2026, Churn Buster lost estimated Share of Search among subscription payment recovery platforms worldwide, from 50% to 47.1%.

  4. In August 2026, Paddle Retain lost estimated Share of Search among subscription payment recovery platforms worldwide, from 13.3% to 10.6%.

  5. Estimated monthly branded searches for Gravy worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

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