How popular isPaddle Retain in search?
In August 2026, there were an estimated 110 branded searches for Paddle Retain worldwide which is down 21.4% over the last 11 months. Paddle Retain holds 10.6% estimated Share of Search among subscription payment recovery platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Churn Buster47.1%
Butter Payments39.4%Paddle Retain10.6%
FlexPay1.9%
Gravy0.96%
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Which subscription payment recovery platforms compete with Paddle Retain?
Share of Search by month for Churn Buster, Butter Payments, Paddle Retain. The figures are in the table below the chart.
View monthly share of search table
| Month | Churn Buster | Butter Payments | Paddle Retain | FlexPay | Gravy |
|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 55.4% | 8.4% | 5.4% | 1.2% |
| Nov 2025 | 37% | 46.7% | 9.6% | 5.2% | 1.5% |
| Dec 2025 | 44.1% | 37.8% | 14.4% | 1.8% | 1.8% |
| Jan 2026 | 45.5% | 38.6% | 12.1% | 2.3% | 1.5% |
| Feb 2026 | 50.7% | 35.4% | 11.1% | 1.4% | 1.4% |
| Mar 2026 | 45.7% | 38.9% | 12.3% | 1.9% | 1.2% |
| Apr 2026 | 47.3% | 38.8% | 10.9% | 1.6% | 1.6% |
| May 2026 | 54.5% | 30.9% | 11.8% | 0.91% | 1.8% |
| Jun 2026 | 50.5% | 34.3% | 12.1% | 1% | 2% |
| Jul 2026 | 50% | 34.7% | 13.3% | 1% | 1% |
| Aug 2026 | 47.1% | 39.4% | 10.6% | 1.9% | 0.96% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.1% | 490 | 0% | -2.9 points | |
| 2, held 2nd | 39.4% | 410 | +20.6% | +4.7 points | |
| 3, held 3rd | 10.6% | 110 | -15.4% | -2.7 points | |
| 4, held 4th | 1.9% | 20 | +100% | +0.9 points | |
| 5, held 5th | 0.96% | 10 | 0% | -0.1 points |
47.1%
held 1st · 490 estimated branded searches · 0% vs prior month · -2.9 points
39.4%
held 2nd · 410 estimated branded searches · +20.6% vs prior month · +4.7 points
10.6%
held 3rd · 110 estimated branded searches · -15.4% vs prior month · -2.7 points
4.
FlexPay1.9%
held 4th · 20 estimated branded searches · +100% vs prior month · +0.9 points
5.
Gravy0.96%
held 5th · 10 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Paddle Retain and its closest rivals
How has branded search demand for Paddle Retain changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Paddle Retain worldwide fell from 140 to 110.
- Across the 11 months ending August 2026, Paddle Retain’s estimated Share of Search among subscription payment recovery platforms worldwide increased from 8.4% to 10.6%.
- Across the 11 months ending August 2026, Paddle Retain’s estimated Share of Search among subscription payment recovery platforms worldwide peaked at 14.4% in December 2025 and was lowest at 8.4% in October 2025.
How did search popularity change for subscription payment recovery platforms worldwide in August 2026?
5 changes

In August 2026, Butter Payments gained estimated Share of Search among subscription payment recovery platforms worldwide, from 34.7% to 39.4%.

In August 2026, FlexPay gained estimated Share of Search among subscription payment recovery platforms worldwide, from 1% to 1.9%.

In August 2026, Churn Buster lost estimated Share of Search among subscription payment recovery platforms worldwide, from 50% to 47.1%.
In August 2026, Paddle Retain lost estimated Share of Search among subscription payment recovery platforms worldwide, from 13.3% to 10.6%.

Estimated monthly branded searches for Gravy worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.
How is Paddle Retain measured?
Brandwave collects information about searches that people make online using Paddle Retain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- paddle retain
- profitwell retain
Who owns Paddle Retain?
Paddle Retain is owned by Paddle. Brandwave also tracks
ProfitWell Metrics, owned by the same company, worldwide.
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Is Paddle Retain your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.