Butter Payments vs Paddle Retain:Which is more popular by branded search?
In August 2026, Butter Payments had more branded searches than Paddle Retain among subscription payment recovery platforms worldwide. Butter Payments was estimated to have 410 branded searches compared to Paddle Retain’s 110, and held a 39.4% Share of Search versus Paddle Retain’s 10.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Butter Payments or Paddle Retain?
Compare services and tools used to recover failed subscription payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Butter Payments, Paddle Retain. The figures are in the table below the chart.
View monthly share of search table
| Month | Churn Buster | Butter Payments | Paddle Retain | FlexPay | Gravy |
|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 55.4% | 8.4% | 5.4% | 1.2% |
| Nov 2025 | 37% | 46.7% | 9.6% | 5.2% | 1.5% |
| Dec 2025 | 44.1% | 37.8% | 14.4% | 1.8% | 1.8% |
| Jan 2026 | 45.5% | 38.6% | 12.1% | 2.3% | 1.5% |
| Feb 2026 | 50.7% | 35.4% | 11.1% | 1.4% | 1.4% |
| Mar 2026 | 45.7% | 38.9% | 12.3% | 1.9% | 1.2% |
| Apr 2026 | 47.3% | 38.8% | 10.9% | 1.6% | 1.6% |
| May 2026 | 54.5% | 30.9% | 11.8% | 0.91% | 1.8% |
| Jun 2026 | 50.5% | 34.3% | 12.1% | 1% | 2% |
| Jul 2026 | 50% | 34.7% | 13.3% | 1% | 1% |
| Aug 2026 | 47.1% | 39.4% | 10.6% | 1.9% | 0.96% |
| Sep 2026 | — | — | — | — | — |
How has the Butter Payments and Paddle Retain comparison changed over the last 12 months?
3 findings
- Butter Payments was ahead of Paddle Retain in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Butter Payments’ estimated Share of Search among subscription payment recovery platforms worldwide moved from 55.4% to 39.4%, and its estimated monthly branded searches moved from 920 to 410.
- Across the 11 months ending August 2026, Paddle Retain’s estimated Share of Search among subscription payment recovery platforms worldwide moved from 8.4% to 10.6%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for subscription payment recovery platforms worldwide in August 2026?
2 changes
In August 2026, Butter Payments gained estimated Share of Search among subscription payment recovery platforms worldwide, from 34.7% to 39.4%.
In August 2026, Paddle Retain lost estimated Share of Search among subscription payment recovery platforms worldwide, from 13.3% to 10.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Butter Payments’ and Paddle Retain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Butter Payments
2 branded search terms
- butter payments
- butterpayments
Paddle Retain
2 branded search terms
- paddle retain
- profitwell retain
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