Gravy vs Paddle Retain:Which is more popular by branded search?
In August 2026, Paddle Retain had more branded searches than Gravy among subscription payment recovery platforms worldwide. Paddle Retain was estimated to have 110 branded searches compared to Gravy’s 10, and held a 10.6% Share of Search versus Gravy’s 0.96%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Gravy or Paddle Retain?
Compare services and tools used to recover failed subscription payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paddle Retain, Gravy. The figures are in the table below the chart.
View monthly share of search table
| Month | Churn Buster | Butter Payments | Paddle Retain | FlexPay | Gravy |
|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 55.4% | 8.4% | 5.4% | 1.2% |
| Nov 2025 | 37% | 46.7% | 9.6% | 5.2% | 1.5% |
| Dec 2025 | 44.1% | 37.8% | 14.4% | 1.8% | 1.8% |
| Jan 2026 | 45.5% | 38.6% | 12.1% | 2.3% | 1.5% |
| Feb 2026 | 50.7% | 35.4% | 11.1% | 1.4% | 1.4% |
| Mar 2026 | 45.7% | 38.9% | 12.3% | 1.9% | 1.2% |
| Apr 2026 | 47.3% | 38.8% | 10.9% | 1.6% | 1.6% |
| May 2026 | 54.5% | 30.9% | 11.8% | 0.91% | 1.8% |
| Jun 2026 | 50.5% | 34.3% | 12.1% | 1% | 2% |
| Jul 2026 | 50% | 34.7% | 13.3% | 1% | 1% |
| Aug 2026 | 47.1% | 39.4% | 10.6% | 1.9% | 0.96% |
| Sep 2026 | — | — | — | — | — |
How has the Gravy and Paddle Retain comparison changed over the last 12 months?
3 findings
- Paddle Retain was ahead of Gravy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gravy’s estimated Share of Search among subscription payment recovery platforms worldwide moved from 1.2% to 0.96%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Paddle Retain’s estimated Share of Search among subscription payment recovery platforms worldwide moved from 8.4% to 10.6%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for subscription payment recovery platforms worldwide in August 2026?
2 changes
In August 2026, Paddle Retain lost estimated Share of Search among subscription payment recovery platforms worldwide, from 13.3% to 10.6%.
Estimated monthly branded searches for Gravy worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gravy’s and Paddle Retain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gravy
2 branded search terms
- gravy payment recovery
- gravysolutions io
Paddle Retain
2 branded search terms
- paddle retain
- profitwell retain
Put your own brand in this comparison
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