Brandwave

How popular isGravy in search?

In August 2026, there were an estimated 10 branded searches for Gravy worldwide which is down 50% over the last 11 months. Gravy holds 0.96% estimated Share of Search among subscription payment recovery platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Churn Buster47.1%
  2. Butter Payments39.4%
  3. Paddle Retain10.6%
  4. FlexPay1.9%
  5. Gravy0.96%
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Which subscription payment recovery platforms compete with Gravy?

Gravy against subscription payment recovery platforms worldwide, by month

Share of Search by month for Churn Buster, Butter Payments, Paddle Retain, Gravy. The figures are in the table below the chart.

View monthly share of search table
MonthChurn BusterButter PaymentsPaddle RetainFlexPayGravy
Oct 202529.5%55.4%8.4%5.4%1.2%
Nov 202537%46.7%9.6%5.2%1.5%
Dec 202544.1%37.8%14.4%1.8%1.8%
Jan 202645.5%38.6%12.1%2.3%1.5%
Feb 202650.7%35.4%11.1%1.4%1.4%
Mar 202645.7%38.9%12.3%1.9%1.2%
Apr 202647.3%38.8%10.9%1.6%1.6%
May 202654.5%30.9%11.8%0.91%1.8%
Jun 202650.5%34.3%12.1%1%2%
Jul 202650%34.7%13.3%1%1%
Aug 202647.1%39.4%10.6%1.9%0.96%
Sep 2026—————

  1. 1.Churn Buster

    47.1%

    held 1st · 490 estimated branded searches · 0% vs prior month · -2.9 points

  2. 2.Butter Payments

    39.4%

    held 2nd · 410 estimated branded searches · +20.6% vs prior month · +4.7 points

  3. 3.Paddle Retain

    10.6%

    held 3rd · 110 estimated branded searches · -15.4% vs prior month · -2.7 points

  4. 4.FlexPay

    1.9%

    held 4th · 20 estimated branded searches · +100% vs prior month · +0.9 points

  5. 5.Gravy

    0.96%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Gravy and its closest rivals

How has branded search demand for Gravy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gravy worldwide fell from 20 to 10.
  • Across the 11 months ending August 2026, Gravy’s estimated Share of Search among subscription payment recovery platforms worldwide peaked at 2% in June 2026 and was lowest at 0.96% in August 2026.

How did search popularity change for subscription payment recovery platforms worldwide in August 2026?

  1. In August 2026, Butter Payments gained estimated Share of Search among subscription payment recovery platforms worldwide, from 34.7% to 39.4%.

  2. In August 2026, FlexPay gained estimated Share of Search among subscription payment recovery platforms worldwide, from 1% to 1.9%.

  3. In August 2026, Churn Buster lost estimated Share of Search among subscription payment recovery platforms worldwide, from 50% to 47.1%.

  4. In August 2026, Paddle Retain lost estimated Share of Search among subscription payment recovery platforms worldwide, from 13.3% to 10.6%.

  5. Estimated monthly branded searches for Gravy worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

How is Gravy measured?

Brandwave collects information about searches that people make online using Gravy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • gravy payment recovery
  • gravysolutions io

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How the Brand Demand Index is measured

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