FlexPay vs Gravy:Which is more popular by branded search?
In August 2026, FlexPay had more branded searches than Gravy among subscription payment recovery platforms worldwide. FlexPay was estimated to have 20 branded searches compared to Gravy’s 10, and held a 1.9% Share of Search versus Gravy’s 0.96%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow FlexPay vs Gravy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, FlexPay or Gravy?
Compare services and tools used to recover failed subscription payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for FlexPay, Gravy. The figures are in the table below the chart.
View monthly share of search table
| Month | Churn Buster | Butter Payments | Paddle Retain | FlexPay | Gravy |
|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 55.4% | 8.4% | 5.4% | 1.2% |
| Nov 2025 | 37% | 46.7% | 9.6% | 5.2% | 1.5% |
| Dec 2025 | 44.1% | 37.8% | 14.4% | 1.8% | 1.8% |
| Jan 2026 | 45.5% | 38.6% | 12.1% | 2.3% | 1.5% |
| Feb 2026 | 50.7% | 35.4% | 11.1% | 1.4% | 1.4% |
| Mar 2026 | 45.7% | 38.9% | 12.3% | 1.9% | 1.2% |
| Apr 2026 | 47.3% | 38.8% | 10.9% | 1.6% | 1.6% |
| May 2026 | 54.5% | 30.9% | 11.8% | 0.91% | 1.8% |
| Jun 2026 | 50.5% | 34.3% | 12.1% | 1% | 2% |
| Jul 2026 | 50% | 34.7% | 13.3% | 1% | 1% |
| Aug 2026 | 47.1% | 39.4% | 10.6% | 1.9% | 0.96% |
| Sep 2026 | — | — | — | — | — |
How has the FlexPay and Gravy comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Gravy took it in May 2026, FlexPay took it in August 2026.
- Across the 11 months ending August 2026, FlexPay’s estimated Share of Search among subscription payment recovery platforms worldwide moved from 5.4% to 1.9%, and its estimated monthly branded searches moved from 90 to 20.
- Across the 11 months ending August 2026, Gravy’s estimated Share of Search among subscription payment recovery platforms worldwide moved from 1.2% to 0.96%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for subscription payment recovery platforms worldwide in August 2026?
2 changes
In August 2026, FlexPay gained estimated Share of Search among subscription payment recovery platforms worldwide, from 1% to 1.9%.
Estimated monthly branded searches for Gravy worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FlexPay’s and Gravy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.