Churnkey vs Gravy:Which is more popular?
In September 2026, Churnkey had more branded searches than Gravy among subscription payment recovery platforms worldwide. Churnkey had about 1,300 branded searches, while Gravy had 20. Churnkey made up 3.7% of all subscription payment recovery platform searches we track, and Gravy accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about subscription payment recovery platforms, Churnkey appeared in four of the five answers and Gravy in none.
Who do people search for more?
Churnkey, about 65 searches for every 1 for Gravy
Who does AI mention more?
Churnkey, mentioned in 4 of 5 answers, Gravy in 0
Who does AI recommend more?
Churnkey, the only one of the two named
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Top subscription payment recovery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Churnkey was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gravy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Churnkey1st
Churn Buster2nd
Paddle Retain3rd
Chargebee4th
Recurly5th
Butter Payments6th
FlexPay–
Gravy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chargebee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Churnkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Churn Buster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paddle Retain3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Recurly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Butter Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FlexPay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gravy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about subscription payment recovery platforms
5 answers
Asked ChatGPT
“Which subscription payment recovery platform should I use?”
Asked ChatGPT
“What are the best subscription payment recovery platforms?”
Asked ChatGPT
“What's the best subscription payment recovery platform for failed payments?”
Searched Google, AI Overview
“payment recovery software”
Searched Google, AI Overview
“failed payment software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Churnkey or Gravy more popular in search?
This chart shows how often people search Google for Churnkey and Gravy by name. Each line represents a brand's share of searches for all eight subscription payment recovery platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Churnkey, Gravy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chargebee | Recurly | Churnkey | Churn Buster | Butter Payments | Paddle Retain | FlexPay | Gravy |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 24.8% | 3.3% | 1.2% | 2.3% | 0.35% | 0.23% | 0.05% |
| Nov 2025 | 72.2% | 21.6% | 2.7% | 1.3% | 1.7% | 0.35% | 0.19% | 0.05% |
| Dec 2025 | 73.8% | 18% | 5.2% | 1.3% | 1.1% | 0.44% | 0.05% | 0.05% |
| Jan 2026 | 71.1% | 21.2% | 4.2% | 1.6% | 1.3% | 0.42% | 0.08% | 0.05% |
| Feb 2026 | 70.9% | 21.2% | 4.2% | 1.9% | 1.3% | 0.42% | 0.05% | 0.05% |
| Mar 2026 | 74.5% | 18.2% | 3.6% | 1.7% | 1.4% | 0.45% | 0.07% | 0.05% |
| Apr 2026 | 74.7% | 18.2% | 3.6% | 1.7% | 1.4% | 0.39% | 0.06% | 0.06% |
| May 2026 | 75.1% | 18.3% | 3.6% | 1.7% | 0.94% | 0.36% | 0.03% | 0.06% |
| Jun 2026 | 77.9% | 15.5% | 3.7% | 1.4% | 0.98% | 0.34% | 0.03% | 0.06% |
| Jul 2026 | 79.4% | 15.8% | 2.4% | 1.2% | 0.82% | 0.31% | 0.02% | 0.02% |
| Aug 2026 | 78.7% | 15.7% | 3.1% | 1.2% | 0.98% | 0.26% | 0.05% | 0.02% |
| Sep 2026 | 77.8% | 15.5% | 3.7% | 1.4% | 1.1% | 0.29% | 0.06% | 0.06% |
How has the Churnkey and Gravy comparison changed over the last 12 months?
3 findings
- Churnkey was ahead of Gravy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Churnkey’s share of searches among subscription payment recovery platforms worldwide moved from 3.3% to 3.7%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Gravy’s share of searches among subscription payment recovery platforms worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for subscription payment recovery platforms worldwide in September 2026?
1 change
In September 2026, Churnkey gained share of searches among subscription payment recovery platforms worldwide, from 3.1% to 3.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Churnkey’s and Gravy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among subscription payment recovery platforms
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