Brandwave

Butter Payments vs Recurly:Which is more popular?

In September 2026, Recurly had more branded searches than Butter Payments among subscription payment recovery platforms worldwide. Recurly had about 5,400 branded searches, while Butter Payments had 400. Recurly made up 15.5% of all subscription payment recovery platform searches we track, and Butter Payments accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about subscription payment recovery platforms, Recurly appeared in two of the five answers and Butter Payments in one. Recurly was mentioned before Butter Payments in two out of three answers that named either.

Among subscription payment recovery platforms worldwide in September 2026

Who do people search for more?

Recurly, about 14 searches for every 1 for Butter Payments

Recurly 5.4K searchesButter Payments 400 searches

Who does AI mention more?

Recurly, mentioned in 2 of 5 answers, Butter Payments in 1

Recurly in 2 of 5Butter Payments in 1 of 5

Who does AI recommend more?

Recurly, named ahead of Butter Payments in 2 of 3 answers

Recurly first in 2Butter Payments first in 1

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Top subscription payment recovery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Recurly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Butter Payments was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Recurly was listed before Butter Payments in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Churnkey1st
  2. Churn Buster2nd
  3. Paddle Retain3rd
  4. Chargebee4th
  5. Recurly5th
  6. Butter Payments6th
  7. FlexPay–
  8. Gravy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chargebee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Churnkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Churn Buster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paddle Retain3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recurly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Butter Payments1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlexPay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gravy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about subscription payment recovery platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Butter Payments or Recurly more popular in search?

This chart shows how often people search Google for Butter Payments and Recurly by name. Each line represents a brand's share of searches for all eight subscription payment recovery platforms we track, month by month, from English-language searches worldwide.

Butter Payments and Recurly among subscription payment recovery platforms worldwide, by month

Share of searches by month for Recurly, Butter Payments. The figures are in the table below the chart.

View monthly share of searches table
MonthChargebeeRecurlyChurnkeyChurn BusterButter PaymentsPaddle RetainFlexPayGravy
Oct 202567.8%24.8%3.3%1.2%2.3%0.35%0.23%0.05%
Nov 202572.2%21.6%2.7%1.3%1.7%0.35%0.19%0.05%
Dec 202573.8%18%5.2%1.3%1.1%0.44%0.05%0.05%
Jan 202671.1%21.2%4.2%1.6%1.3%0.42%0.08%0.05%
Feb 202670.9%21.2%4.2%1.9%1.3%0.42%0.05%0.05%
Mar 202674.5%18.2%3.6%1.7%1.4%0.45%0.07%0.05%
Apr 202674.7%18.2%3.6%1.7%1.4%0.39%0.06%0.06%
May 202675.1%18.3%3.6%1.7%0.94%0.36%0.03%0.06%
Jun 202677.9%15.5%3.7%1.4%0.98%0.34%0.03%0.06%
Jul 202679.4%15.8%2.4%1.2%0.82%0.31%0.02%0.02%
Aug 202678.7%15.7%3.1%1.2%0.98%0.26%0.05%0.02%
Sep 202677.8%15.5%3.7%1.4%1.1%0.29%0.06%0.06%

How has the Butter Payments and Recurly comparison changed over the last 12 months?

3 findings

How did search popularity change for subscription payment recovery platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Butter Payments worldwide fell 56.5% over 12 measured months, from 920 to 400 in September 2026.

  2. Estimated monthly branded searches for Recurly worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Butter Payments’ and Recurly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Butter Payments

2 branded search terms

  • butter payments
  • butterpayments

Recurly

1 branded search term

  • recurly

How the Brand Demand Index is measured

Other head-to-heads among subscription payment recovery platforms

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