Paddle vs Recurly:Which is searched more?
In September 2026, Recurly had more branded searches than Paddle among subscription billing software worldwide. Recurly was estimated to have 5.4K branded searches compared to Paddle’s 590, and held a 15.5% Share of Search versus Paddle’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Paddle or Recurly?
Compare the subscription billing software teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Recurly, Paddle. The figures are in the table below the chart.
View monthly share of search table
| Month | Chargebee | Recurly | Recharge | Seal Subscriptions | Paddle |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 24.8% | 3.3% | 2.5% | 1.5% |
| Nov 2025 | 71.7% | 21.4% | 3% | 2.6% | 1.3% |
| Dec 2025 | 74.8% | 18.3% | 3.1% | 2.4% | 1.3% |
| Jan 2026 | 71.1% | 21.3% | 3.5% | 2.6% | 1.5% |
| Feb 2026 | 71.2% | 21.3% | 3.3% | 2.6% | 1.5% |
| Mar 2026 | 74.5% | 18.3% | 3% | 2.9% | 1.3% |
| Apr 2026 | 74.1% | 18.1% | 3.4% | 2.7% | 1.6% |
| May 2026 | 74.7% | 18.3% | 3% | 2.4% | 1.6% |
| Jun 2026 | 77% | 15.4% | 3.1% | 2.8% | 1.7% |
| Jul 2026 | 78.5% | 15.7% | 2.4% | 2.1% | 1.4% |
| Aug 2026 | 78.6% | 15.7% | 2.5% | 2.1% | 1.1% |
| Sep 2026 | 77.6% | 15.5% | 3.2% | 2.1% | 1.7% |
How has the Paddle and Recurly comparison changed over the last 12 months?
3 findings
- Recurly was ahead of Paddle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Paddle’s estimated Share of Search among subscription billing software worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Recurly’s estimated Share of Search among subscription billing software worldwide moved from 24.8% to 15.5%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
How did search popularity change for subscription billing software worldwide in September 2026?
2 changes
In September 2026, Paddle gained estimated Share of Search among subscription billing software worldwide, from 1.1% to 1.7%.
Estimated monthly branded searches for Recurly worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026.
Other head-to-heads among subscription billing software
Chargebee vs Recurly: compare search popularity
Chargebee vs Recharge: compare search popularity
Chargebee vs Seal Subscriptions: compare search popularity- Recurly vs Recharge: compare search popularity
- Recurly vs Seal Subscriptions: compare search popularity
- Recharge vs Seal Subscriptions: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Paddle’s and Recurly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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