How popular isRecharge in search?
In August 2026, there were an estimated 1.1K branded searches for Recharge worldwide which is down 20.5% over the last 11 months. Recharge holds 15.2% estimated Share of Search among subscription box platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cratejoy51.9%
Subbly18.8%
Recharge15.2%Bold Commerce10.4%
PayWhirl3.8%
Follow Recharge and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which subscription box platforms compete with Recharge?
Share of Search by month for Cratejoy, Subbly, Recharge, Bold Commerce, PayWhirl. The figures are in the table below the chart.
View monthly share of search table
| Month | Cratejoy | Subbly | Recharge | Bold Commerce | PayWhirl |
|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 16.7% | 11.6% | 8.8% | 5.2% |
| Nov 2025 | 68.7% | 13.2% | 7.9% | 6.1% | 4.1% |
| Dec 2025 | 71.6% | 14.2% | 6.7% | 5.2% | 2.3% |
| Jan 2026 | 54.6% | 24% | 10.9% | 7.3% | 3.2% |
| Feb 2026 | 52.3% | 23.2% | 12.2% | 8.5% | 3.8% |
| Mar 2026 | 50.3% | 22.3% | 12.3% | 12.1% | 3% |
| Apr 2026 | 52% | 18.9% | 14.9% | 10.4% | 3.8% |
| May 2026 | 53.1% | 19.3% | 13.1% | 10.6% | 3.9% |
| Jun 2026 | 50.1% | 18.1% | 15.2% | 12.2% | 4.5% |
| Jul 2026 | 51.7% | 18.7% | 14.7% | 10.3% | 4.6% |
| Aug 2026 | 51.9% | 18.8% | 15.2% | 10.4% | 3.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 3.6K | 0% | +0.2 points | |
| 2, held 2nd | 18.8% | 1.3K | 0% | +0.1 points | |
| 3, held 3rd | 15.2% | 1.1K | +2.9% | +0.5 points | |
| 4, held 4th | 10.4% | 720 | 0% | 0 points | |
| 5, held 5th | 3.8% | 260 | -18.8% | -0.8 points |
1.
Cratejoy51.9%
Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Subbly18.8%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Recharge15.2%
Held 3rd. 1.1K estimated branded searches, +2.9% vs prior month. Share +0.5 points.
10.4%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
5.
PayWhirl3.8%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.8 points.
Compare search popularity between Recharge and its closest rivals
Every comparison with Recharge
8 comparisons
How has branded search demand for Recharge changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Recharge worldwide fell from 1.3K to 1.1K.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription box platforms worldwide increased from 11.6% to 15.2%.
- Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription box platforms worldwide peaked at 15.2% in June 2026 and was lowest at 6.7% in December 2025.
How did search popularity change for subscription box platforms worldwide in August 2026?
5 changes

In August 2026, PayWhirl lost estimated Share of Search among subscription box platforms worldwide, from 4.6% to 3.8%.

Estimated monthly branded searches for Cratejoy worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

Estimated monthly branded searches for Subbly worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
Estimated monthly branded searches for Bold Commerce worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

Estimated monthly branded searches for Recharge worldwide fell 20.5% over 11 measured months, from 1.3K to 1.1K in August 2026.
Where does Recharge compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ecommerce subscription platforms | 4th of 5 | 5.6% | Show ranking |
| Subscription commerce platforms | 3rd of 5 | 5.8% | Show ranking |
| Subscription box platforms | 3rd of 5 | 15.2% | Shown above |
How is Recharge measured?
Brandwave collects information about searches that people make online using Recharge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- recharge subscriptions
- recharge subscriptions shopify
Do you work for Recharge? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Recharge your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.