Brandwave

How popular isRecharge in search?

In August 2026, there were an estimated 1.1K branded searches for Recharge worldwide which is down 20.5% over the last 11 months. Recharge holds 15.2% estimated Share of Search among subscription box platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cratejoy51.9%
  2. Subbly18.8%
  3. Recharge15.2%
  4. Bold Commerce10.4%
  5. PayWhirl3.8%
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Which subscription box platforms compete with Recharge?

Recharge against subscription box platforms worldwide, by month

Share of Search by month for Cratejoy, Subbly, Recharge, Bold Commerce, PayWhirl. The figures are in the table below the chart.

View monthly share of search table
MonthCratejoySubblyRechargeBold CommercePayWhirl
Oct 202557.8%16.7%11.6%8.8%5.2%
Nov 202568.7%13.2%7.9%6.1%4.1%
Dec 202571.6%14.2%6.7%5.2%2.3%
Jan 202654.6%24%10.9%7.3%3.2%
Feb 202652.3%23.2%12.2%8.5%3.8%
Mar 202650.3%22.3%12.3%12.1%3%
Apr 202652%18.9%14.9%10.4%3.8%
May 202653.1%19.3%13.1%10.6%3.9%
Jun 202650.1%18.1%15.2%12.2%4.5%
Jul 202651.7%18.7%14.7%10.3%4.6%
Aug 202651.9%18.8%15.2%10.4%3.8%
Sep 2026—————
  1. 1.Cratejoy

    51.9%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Subbly

    18.8%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Recharge

    15.2%

    Held 3rd. 1.1K estimated branded searches, +2.9% vs prior month. Share +0.5 points.

  4. Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.PayWhirl

    3.8%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.8 points.

Compare search popularity between Recharge and its closest rivals

How has branded search demand for Recharge changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Recharge worldwide fell from 1.3K to 1.1K.
  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription box platforms worldwide increased from 11.6% to 15.2%.
  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription box platforms worldwide peaked at 15.2% in June 2026 and was lowest at 6.7% in December 2025.

How did search popularity change for subscription box platforms worldwide in August 2026?

  1. In August 2026, PayWhirl lost estimated Share of Search among subscription box platforms worldwide, from 4.6% to 3.8%.

  2. Estimated monthly branded searches for Cratejoy worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  3. Estimated monthly branded searches for Subbly worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Bold Commerce worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Recharge worldwide fell 20.5% over 11 measured months, from 1.3K to 1.1K in August 2026.

Where does Recharge compete?

Recharge is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ecommerce subscription platforms4th of 55.6%Show ranking
Subscription commerce platforms3rd of 55.8%Show ranking
Subscription box platforms3rd of 515.2%Shown above

How is Recharge measured?

Brandwave collects information about searches that people make online using Recharge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • recharge subscriptions
  • recharge subscriptions shopify

Do you work for Recharge? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Recharge your brand?

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