Brandwave

Subscription box platforms:Which brands are most popular in search?

In August 2026, Cratejoy was the most searched among subscription box platforms worldwide, with an estimated 3.6K branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cratejoy51.9%
  2. Subbly18.8%
  3. Recharge15.2%
  4. Bold Commerce10.4%
  5. PayWhirl3.8%

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Share of SearchLeaderboard

Compare the platforms used to run a subscription box. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among subscription box platforms worldwide, by month

Share of Search by month for Cratejoy, Subbly, Recharge, Bold Commerce, PayWhirl. The figures are in the table below the chart.

View monthly share of search table
MonthCratejoySubblyRechargeBold CommercePayWhirl
Oct 202557.8%16.7%11.6%8.8%5.2%
Nov 202568.7%13.2%7.9%6.1%4.1%
Dec 202571.6%14.2%6.7%5.2%2.3%
Jan 202654.6%24%10.9%7.3%3.2%
Feb 202652.3%23.2%12.2%8.5%3.8%
Mar 202650.3%22.3%12.3%12.1%3%
Apr 202652%18.9%14.9%10.4%3.8%
May 202653.1%19.3%13.1%10.6%3.9%
Jun 202650.1%18.1%15.2%12.2%4.5%
Jul 202651.7%18.7%14.7%10.3%4.6%
Aug 202651.9%18.8%15.2%10.4%3.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cratejoy

    51.9%

    Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Subbly

    18.8%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Recharge

    15.2%

    Held 3rd. 1.1K estimated branded searches, +2.9% vs prior month. Share +0.5 points.

  4. 4.Bold Commerce

    10.4%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.PayWhirl

    3.8%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among subscription box platforms worldwide?

In August 2026, Cratejoy was the most searched among subscription box platforms worldwide, with an estimated 3.6K branded searches and 51.9% estimated Share of Search within this set. Subbly is in 2nd place, 33.2 percentage points behind at 18.8% Share of Search.

Global subscription box platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cratejoy57.8% → 51.9%71.6%Dec 202550.1%Jun 20261st
Subbly16.7% → 18.8%24%Jan 202613.2%Nov 20252nd
Recharge11.6% → 15.2%15.2%Jun 20266.7%Dec 20253rd
Bold Commerce8.8% → 10.4%12.2%Jun 20265.2%Dec 20254th
PayWhirl5.2% → 3.8%5.2%Oct 20252.3%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cratejoy’s estimated Share of Search among subscription box platforms worldwide decreased from 57.8% to 51.9%.
  • Across the 11 months ending August 2026, Subbly’s estimated Share of Search among subscription box platforms worldwide increased from 16.7% to 18.8%.
  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription box platforms worldwide increased from 11.6% to 15.2%.
  • Across the 11 months ending August 2026, Bold Commerce’s estimated Share of Search among subscription box platforms worldwide increased from 8.8% to 10.4%.
  • Across the 11 months ending August 2026, PayWhirl’s estimated Share of Search among subscription box platforms worldwide decreased from 5.2% to 3.8%.
  • Across the 11 months ending August 2026, Cratejoy’s estimated Share of Search among subscription box platforms worldwide peaked at 71.6% in December 2025 and was lowest at 50.1% in June 2026.
  • Across the 11 months ending August 2026, Subbly’s estimated Share of Search among subscription box platforms worldwide peaked at 24% in January 2026 and was lowest at 13.2% in November 2025.
  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among subscription box platforms worldwide peaked at 15.2% in June 2026 and was lowest at 6.7% in December 2025.
  • Across the 11 months ending August 2026, Bold Commerce’s estimated Share of Search among subscription box platforms worldwide peaked at 12.2% in June 2026 and was lowest at 5.2% in December 2025.
  • Across the 11 months ending August 2026, PayWhirl’s estimated Share of Search among subscription box platforms worldwide peaked at 5.2% in October 2025 and was lowest at 2.3% in December 2025.

How did search popularity change for subscription box platforms worldwide in August 2026?

  1. In August 2026, PayWhirl lost estimated Share of Search among subscription box platforms worldwide, from 4.6% to 3.8%.

  2. Estimated monthly branded searches for Cratejoy worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  3. Estimated monthly branded searches for Subbly worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Bold Commerce worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Recharge worldwide fell 20.5% over 11 measured months, from 1.3K to 1.1K in August 2026.

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