Brandwave

Appstle vs Recharge:Which is more popular by branded search?

In August 2026, Appstle had more branded searches than Recharge among ecommerce subscription platforms worldwide. Appstle was estimated to have 1.3K branded searches compared to Recharge’s 1.1K, and held a 19.5% Share of Search versus Recharge’s 16.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among ecommerce subscription platforms worldwide in August 2026Which is more popular in search, Appstle or Recharge?
Appstle19.5%1.3K searches
vs
Recharge16.2%1.1K searches

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Which is more popular in search, Appstle or Recharge?

Compare tools that manage recurring orders and subscriber retention for online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Appstle and Recharge among ecommerce subscription platforms worldwide, by month

Share of Search by month for Appstle, Recharge. The figures are in the table below the chart.

View monthly share of search table
MonthLoop SubscriptionsAppstleRechargeStay AISkio
Oct 202531.9%21.8%21.2%16.7%8.3%
Nov 202535.5%15.7%16.1%26.7%5.9%
Dec 202534.2%19.1%19.6%18%9.1%
Jan 202634.7%19%18.4%18.7%9.2%
Feb 202637.3%20.4%18.9%13.6%9.9%
Mar 202634.4%20.3%18.1%18.5%8.8%
Apr 202637.2%20.3%18.8%13.9%9.9%
May 202643.4%19.7%15.8%13.5%7.5%
Jun 202644.2%20%16%13.5%6.3%
Jul 202646.4%19.6%15.7%11.6%6.8%
Aug 202646.3%19.5%16.2%11.5%6.5%
Sep 2026—————

How has the Appstle and Recharge comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Recharge took it in November 2025, Appstle took it in January 2026.
  • Across the 11 months ending August 2026, Appstle’s estimated Share of Search among ecommerce subscription platforms worldwide moved from 21.8% to 19.5%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
  • Across the 11 months ending August 2026, Recharge’s estimated Share of Search among ecommerce subscription platforms worldwide moved from 21.2% to 16.2%, and its estimated monthly branded searches moved from 1.3K to 1.1K.

How did search popularity change for ecommerce subscription platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Recharge worldwide fell 20.5% over 11 measured months, from 1.3K to 1.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Appstle’s and Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Appstle

2 branded search terms

  • appstle shopify
  • appstle subscriptions

Recharge

2 branded search terms

  • recharge subscriptions
  • recharge subscriptions shopify

How the Brand Demand Index is measured

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