How popular isSubbly in search?
In August 2026, there were an estimated 1.3K branded searches for Subbly worldwide which is down 31.6% over the last 11 months. Subbly holds 18.8% estimated Share of Search among subscription box platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cratejoy51.9%
Subbly18.8%
Recharge15.2%Bold Commerce10.4%
PayWhirl3.8%
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Which subscription box platforms compete with Subbly?
Share of Search by month for Cratejoy, Subbly, Recharge, Bold Commerce, PayWhirl. The figures are in the table below the chart.
View monthly share of search table
| Month | Cratejoy | Subbly | Recharge | Bold Commerce | PayWhirl |
|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 16.7% | 11.6% | 8.8% | 5.2% |
| Nov 2025 | 68.7% | 13.2% | 7.9% | 6.1% | 4.1% |
| Dec 2025 | 71.6% | 14.2% | 6.7% | 5.2% | 2.3% |
| Jan 2026 | 54.6% | 24% | 10.9% | 7.3% | 3.2% |
| Feb 2026 | 52.3% | 23.2% | 12.2% | 8.5% | 3.8% |
| Mar 2026 | 50.3% | 22.3% | 12.3% | 12.1% | 3% |
| Apr 2026 | 52% | 18.9% | 14.9% | 10.4% | 3.8% |
| May 2026 | 53.1% | 19.3% | 13.1% | 10.6% | 3.9% |
| Jun 2026 | 50.1% | 18.1% | 15.2% | 12.2% | 4.5% |
| Jul 2026 | 51.7% | 18.7% | 14.7% | 10.3% | 4.6% |
| Aug 2026 | 51.9% | 18.8% | 15.2% | 10.4% | 3.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 3.6K | 0% | +0.2 points | |
| 2, held 2nd | 18.8% | 1.3K | 0% | +0.1 points | |
| 3, held 3rd | 15.2% | 1.1K | +2.9% | +0.5 points | |
| 4, held 4th | 10.4% | 720 | 0% | 0 points | |
| 5, held 5th | 3.8% | 260 | -18.8% | -0.8 points |
1.
Cratejoy51.9%
Held 1st. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Subbly18.8%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Recharge15.2%
Held 3rd. 1.1K estimated branded searches, +2.9% vs prior month. Share +0.5 points.
10.4%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
5.
PayWhirl3.8%
Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.8 points.
Compare search popularity between Subbly and its closest rivals
How has branded search demand for Subbly changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Subbly worldwide fell from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Subbly’s estimated Share of Search among subscription box platforms worldwide increased from 16.7% to 18.8%.
- Across the 11 months ending August 2026, Subbly’s estimated Share of Search among subscription box platforms worldwide peaked at 24% in January 2026 and was lowest at 13.2% in November 2025.
How did search popularity change for subscription box platforms worldwide in August 2026?
5 changes
In August 2026, PayWhirl lost estimated Share of Search among subscription box platforms worldwide, from 4.6% to 3.8%.
Estimated monthly branded searches for Cratejoy worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
Estimated monthly branded searches for Subbly worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
Estimated monthly branded searches for Bold Commerce worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
Estimated monthly branded searches for Recharge worldwide fell 20.5% over 11 measured months, from 1.3K to 1.1K in August 2026.
How is Subbly measured?
Brandwave collects information about searches that people make online using Subbly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- subbly
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Is Subbly your brand?
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