Brandwave

How popular isRakuten in search?

In September 2026, people searched for Rakuten by name about 4,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 0.77% of all global coupon browser extension searches, placing Rakuten fifth out of seven extensions. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Capital One Shopping64.8%
  2. RetailMeNot23.8%
  3. Coupert8.7%
  4. SimplyCodes1.4%
  5. Rakuten0.77%
  6. Honey0.51%
  7. Karma0.07%
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Which coupon browser extensions compete with Rakuten?

Rakuten against coupon browser extensions worldwide, by month

Share of searches by month for Capital One Shopping, RetailMeNot, Coupert, Rakuten. The figures are in the table below the chart.

View monthly share of searches table
MonthCapital One ShoppingRetailMeNotCoupertSimplyCodesRakutenHoneyKarma
Oct 202540.5%40.5%14.9%1.6%1.6%0.71%0.18%
Nov 202541.9%41.9%12.6%1.1%1.7%0.61%0.12%
Dec 202542.5%42.5%10.4%1.7%1.4%1.4%0.1%
Jan 202645.1%37%13.6%1.5%1.2%1.5%0.13%
Feb 202650.9%34.2%10.3%2.1%1.7%0.73%0.15%
Mar 202651.4%34.5%10.3%1.4%1.7%0.61%0.12%
Apr 202654.7%30%11%1.8%1.5%0.8%0.13%
May 202655%30.2%11.1%1.8%1.2%0.54%0.11%
Jun 202655.3%30.3%11.1%1.5%1.2%0.43%0.11%
Jul 202659.9%26.9%9.8%1.6%1.3%0.38%0.1%
Aug 202664.2%23.6%8.6%1.4%1.2%0.94%0.08%
Sep 202664.8%23.8%8.7%1.4%0.77%0.51%0.07%

  1. 1.Capital One Shopping

    64.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.RetailMeNot

    23.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Coupert

    8.7%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.SimplyCodes

    1.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Rakuten

    0.77%

    Held 5th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  6. 6.Honey

    0.51%

    Held 6th. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.4 points.

  7. 7.Karma

    0.07%

    Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Rakuten and its closest rivals

Every comparison with Rakuten

9 comparisons

How has branded search demand for Rakuten changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rakuten worldwide fell from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, Rakuten’s share of searches among coupon browser extensions worldwide decreased from 1.6% to 0.77%.
  • Across the 12 months ending September 2026, Rakuten fell from 4th to 5th among coupon browser extensions worldwide.

How did search popularity change for coupon browser extensions worldwide in September 2026?

6 changes

  1. In September 2026, Capital One Shopping gained share of searches among coupon browser extensions worldwide, from 64.2% to 64.8%.

  2. Estimated monthly branded searches for SimplyCodes worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Karma worldwide fell 45.8% over 12 measured months, from 720 to 390 in September 2026.

  4. Estimated monthly branded searches for Rakuten worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Coupert worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  6. Estimated monthly branded searches for RetailMeNot worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Rakuten’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rakuten’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rakuten rewards

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How the Brand Demand Index is measured

Where does Rakuten compete?

Rakuten is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cashback platforms4th of 50.34%Show ranking
Coupon browser extensions5th of 70.77%Shown above
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