Karma vs Rakuten:Which is more popular?
In September 2026, Rakuten had more branded searches than Karma among coupon browser extensions worldwide. Rakuten had about 4,400 branded searches, while Karma had 390. Rakuten made up 0.77% of all coupon browser extension searches we track, and Karma accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about coupon browser extensions, Rakuten appeared in all four answers and Karma in none.
Who do people search for more?
Rakuten, about 11 searches for every 1 for Karma
Who does AI mention more?
Rakuten, mentioned in every answer we collected
Who does AI recommend more?
Rakuten, the only one of the two named
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Top coupon browser extensions in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rakuten appeared in all four answers. Karma did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Capital One Shopping1st
Honey2nd- Rakuten3rd
Coupert4th
SimplyCodes5th
RetailMeNot6th
Karma–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Capital One Shopping4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rakuten4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Honey4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Coupert2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- SimplyCodes2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- RetailMeNot1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Karma0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coupon browser extensions
4 answers
Asked ChatGPT
“Which coupon browser extension should I use?”
Asked ChatGPT
“What are the best coupon browser extensions?”
Asked ChatGPT
“What's the best coupon browser extension for online shopping?”
Searched Google, AI Overview
“coupon browser extensions”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best coupon extension”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Karma or Rakuten more popular in search?
This chart shows how often people search Google for Karma and Rakuten by name. Each line represents a brand's share of searches for all seven coupon browser extensions we track, month by month, from English-language searches worldwide.
Share of searches by month for Rakuten, Karma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Capital One Shopping | RetailMeNot | Coupert | SimplyCodes | Rakuten | Honey | Karma |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 40.5% | 14.9% | 1.6% | 1.6% | 0.71% | 0.18% |
| Nov 2025 | 41.9% | 41.9% | 12.6% | 1.1% | 1.7% | 0.61% | 0.12% |
| Dec 2025 | 42.5% | 42.5% | 10.4% | 1.7% | 1.4% | 1.4% | 0.1% |
| Jan 2026 | 45.1% | 37% | 13.6% | 1.5% | 1.2% | 1.5% | 0.13% |
| Feb 2026 | 50.9% | 34.2% | 10.3% | 2.1% | 1.7% | 0.73% | 0.15% |
| Mar 2026 | 51.4% | 34.5% | 10.3% | 1.4% | 1.7% | 0.61% | 0.12% |
| Apr 2026 | 54.7% | 30% | 11% | 1.8% | 1.5% | 0.8% | 0.13% |
| May 2026 | 55% | 30.2% | 11.1% | 1.8% | 1.2% | 0.54% | 0.11% |
| Jun 2026 | 55.3% | 30.3% | 11.1% | 1.5% | 1.2% | 0.43% | 0.11% |
| Jul 2026 | 59.9% | 26.9% | 9.8% | 1.6% | 1.3% | 0.38% | 0.1% |
| Aug 2026 | 64.2% | 23.6% | 8.6% | 1.4% | 1.2% | 0.94% | 0.08% |
| Sep 2026 | 64.8% | 23.8% | 8.7% | 1.4% | 0.77% | 0.51% | 0.07% |
How has the Karma and Rakuten comparison changed over the last 12 months?
3 findings
- Rakuten was ahead of Karma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Karma’s share of searches among coupon browser extensions worldwide moved from 0.18% to 0.07%, and its estimated monthly branded searches moved from 720 to 390.
- Across the 12 months ending September 2026, Rakuten’s share of searches among coupon browser extensions worldwide moved from 1.6% to 0.77%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for coupon browser extensions worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Karma’s and Rakuten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coupon browser extensions
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