Rakuten vs RetailMeNot:Which is more popular?
In September 2026, RetailMeNot had more branded searches than Rakuten among coupon browser extensions worldwide. RetailMeNot had about 135,000 branded searches, while Rakuten had 4,400. RetailMeNot made up 23.8% of all coupon browser extension searches we track, and Rakuten accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about coupon browser extensions, Rakuten appeared in all four answers and RetailMeNot in one. Rakuten was mentioned before RetailMeNot in every answer.
Who do people search for more?
RetailMeNot, about 31 searches for every 1 for Rakuten
Who does AI mention more?
Rakuten, mentioned in every answer we collected
Who does AI recommend more?
Rakuten, named ahead of RetailMeNot in every answer
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Top coupon browser extensions in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Rakuten appeared in all four answers. RetailMeNot was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Rakuten was listed before RetailMeNot in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Capital One Shopping1st
Honey2nd- Rakuten3rd
Coupert4th
SimplyCodes5th- RetailMeNot6th
Karma–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Capital One Shopping4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rakuten4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Honey4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Coupert2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- SimplyCodes2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- RetailMeNot1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Karma0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coupon browser extensions
4 answers
Asked ChatGPT
“Which coupon browser extension should I use?”
Asked ChatGPT
“What are the best coupon browser extensions?”
Asked ChatGPT
“What's the best coupon browser extension for online shopping?”
Searched Google, AI Overview
“coupon browser extensions”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best coupon extension”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Rakuten or RetailMeNot more popular in search?
This chart shows how often people search Google for Rakuten and RetailMeNot by name. Each line represents a brand's share of searches for all seven coupon browser extensions we track, month by month, from English-language searches worldwide.
Share of searches by month for RetailMeNot, Rakuten. The figures are in the table below the chart.
View monthly share of searches table
| Month | Capital One Shopping | RetailMeNot | Coupert | SimplyCodes | Rakuten | Honey | Karma |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 40.5% | 14.9% | 1.6% | 1.6% | 0.71% | 0.18% |
| Nov 2025 | 41.9% | 41.9% | 12.6% | 1.1% | 1.7% | 0.61% | 0.12% |
| Dec 2025 | 42.5% | 42.5% | 10.4% | 1.7% | 1.4% | 1.4% | 0.1% |
| Jan 2026 | 45.1% | 37% | 13.6% | 1.5% | 1.2% | 1.5% | 0.13% |
| Feb 2026 | 50.9% | 34.2% | 10.3% | 2.1% | 1.7% | 0.73% | 0.15% |
| Mar 2026 | 51.4% | 34.5% | 10.3% | 1.4% | 1.7% | 0.61% | 0.12% |
| Apr 2026 | 54.7% | 30% | 11% | 1.8% | 1.5% | 0.8% | 0.13% |
| May 2026 | 55% | 30.2% | 11.1% | 1.8% | 1.2% | 0.54% | 0.11% |
| Jun 2026 | 55.3% | 30.3% | 11.1% | 1.5% | 1.2% | 0.43% | 0.11% |
| Jul 2026 | 59.9% | 26.9% | 9.8% | 1.6% | 1.3% | 0.38% | 0.1% |
| Aug 2026 | 64.2% | 23.6% | 8.6% | 1.4% | 1.2% | 0.94% | 0.08% |
| Sep 2026 | 64.8% | 23.8% | 8.7% | 1.4% | 0.77% | 0.51% | 0.07% |
How has the Rakuten and RetailMeNot comparison changed over the last 12 months?
3 findings
- RetailMeNot was ahead of Rakuten in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rakuten’s share of searches among coupon browser extensions worldwide moved from 1.6% to 0.77%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, RetailMeNot’s share of searches among coupon browser extensions worldwide moved from 40.5% to 23.8%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for coupon browser extensions worldwide in September 2026?
2 changes
Estimated monthly branded searches for Rakuten worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for RetailMeNot worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rakuten’s and RetailMeNot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rakuten
1 branded search term
- rakuten rewards
RetailMeNot
1 branded search term
- retailmenot
Other head-to-heads among coupon browser extensions
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