Brandwave

How popular isPwC in search?

In September 2026, there were an estimated 1.9K branded searches for PwC worldwide which is up 163.9% over the last 12 months. PwC holds 0.08% estimated Share of Search among consulting firms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Accenture64.3%
  2. McKinsey & Company19.3%
  3. BCG15.8%
  4. Bain0.52%
  5. PwC0.08%
  6. Deloitte0.04%
PwC website (opens in a new tab)

Follow PwC and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does PwC compete?

PwC is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Consulting firms5th of 60.08%Shown below
Accounting firms1st of 543%Show ranking
Tax Advisory brands1st of 543%Show ranking

Which consulting firms compete with PwC?

PwC against consulting firms worldwide, by month

Share of Search by month for Accenture, McKinsey & Company, BCG, PwC. The figures are in the table below the chart.

View monthly share of search table
MonthAccentureMcKinsey & CompanyBCGBainPwCDeloitte
Oct 202559.7%21.9%17.9%0.48%0.03%0.04%
Nov 202564.4%19.3%15.8%0.42%0.03%0.04%
Dec 202566.3%19.9%13.3%0.44%0.03%0.03%
Jan 202664.3%19.3%15.8%0.52%0.04%0.03%
Feb 202664.3%19.3%15.8%0.52%0.03%0.04%
Mar 202661.7%22.6%15.1%0.5%0.04%0.05%
Apr 202661.7%22.6%15.1%0.5%0.03%0.04%
May 202664.4%19.3%15.8%0.42%0.03%0.04%
Jun 202666.3%19.9%13.3%0.44%0.03%0.04%
Jul 202666.3%19.9%13.3%0.44%0.03%0.04%
Aug 202666.2%19.9%13.3%0.53%0.06%0.04%
Sep 202664.3%19.3%15.8%0.52%0.08%0.04%

  1. 1.Accenture

    64.3%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.McKinsey & Company

    19.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.BCG

    15.8%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2.5 points.

  4. 4.Bain

    0.52%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.PwC

    0.08%

    Held 5th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.

  6. 6.Deloitte

    0.04%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between PwC and its closest rivals

Every comparison with PwC

How has branded search demand for PwC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PwC worldwide rose from 720 to 1.9K.
  • Across the 12 months ending September 2026, PwC rose from 6th to 5th among consulting firms worldwide.

How did search popularity change for consulting firms worldwide in September 2026?

  1. In September 2026, BCG gained estimated Share of Search among consulting firms worldwide, from 13.3% to 15.8%.

  2. In September 2026, Accenture lost estimated Share of Search among consulting firms worldwide, from 66.2% to 64.3%.

  3. In September 2026, McKinsey & Company lost estimated Share of Search among consulting firms worldwide, from 19.9% to 19.3%.

  4. Estimated monthly branded searches for PwC worldwide rose 163.9% over 12 measured months, from 720 to 1.9K in September 2026.

  5. Estimated monthly branded searches for Deloitte worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How is PwC measured?

Brandwave collects information about searches that people make online using PwC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pwc new zealand

Do you work for PwC? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is PwC your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free