Brandwave

How popular isPleo in search?

In August 2026, there were an estimated 76.4K branded searches for Pleo worldwide which is down 32.6% over the last 11 months. Pleo holds 14.2% estimated Share of Search among expense management software worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SAP Concur41%
  2. Expensify20.6%
  3. Brex17.4%
  4. Pleo14.2%
  5. Rydoo5.1%
  6. Ramp1.7%
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Which expense management software compete with Pleo?

Pleo against expense management software worldwide, by month

Share of Search by month for SAP Concur, Expensify, Brex, Pleo, Rydoo. The figures are in the table below the chart.

View monthly share of search table
MonthSAP ConcurExpensifyBrexPleoRydooRamp
Oct 202540.4%20.4%15.1%16.9%6.1%1.2%
Nov 202539.4%19.9%17.2%16.6%5.9%1.1%
Dec 202538.4%23.9%17.3%13.4%5.8%1.1%
Jan 202630%18.4%34.5%12.6%3.6%0.91%
Feb 202637.9%19.2%19.7%15.8%5.6%1.7%
Mar 202640.9%20.9%17.7%14.1%5%1.5%
Apr 202642.5%17.8%18.2%14.8%5.3%1.4%
May 202639.5%19.6%16.8%16.5%5.9%1.7%
Jun 202644%18.2%15.5%15.4%5.5%1.4%
Jul 202641%20.5%17.5%14.3%5.1%1.6%
Aug 202641%20.6%17.4%14.2%5.1%1.7%
Sep 2026——————

  1. 1.SAP Concur

    41%

    Held 1st. 220K estimated branded searches, -0.14% vs prior month. Share 0 points.

  2. 2.Expensify

    20.6%

    Held 2nd. 111K estimated branded searches, +0.3% vs prior month. Share +0.1 points.

  3. 3.Brex

    17.4%

    Held 3rd. 93.6K estimated branded searches, -0.81% vs prior month. Share -0.1 points.

  4. 4.Pleo

    14.2%

    Held 4th. 76.4K estimated branded searches, -0.57% vs prior month. Share -0.1 points.

  5. 5.Rydoo

    5.1%

    Held 5th. 27.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Ramp

    1.7%

    Held 6th. 9.3K estimated branded searches, +9% vs prior month. Share +0.1 points.

Compare search popularity between Pleo and its closest rivals

How has branded search demand for Pleo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pleo worldwide fell from 113K to 76.4K.
  • Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management software worldwide decreased from 16.9% to 14.2%.
  • Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management software worldwide peaked at 16.9% in October 2025 and was lowest at 12.6% in January 2026.
  • Across the 11 months ending August 2026, Pleo fell from 3rd to 4th among expense management software worldwide.

How did search popularity change for expense management software worldwide in August 2026?

  1. Pleo’s estimated Share of Search among expense management software worldwide has lost ground for 3 months in a row, from 16.5% to 14.2% in August 2026.

  2. Estimated monthly branded searches for Ramp worldwide rose 20.3% over 11 measured months, from 7.7K to 9.3K in August 2026.

  3. Estimated monthly branded searches for Rydoo worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026.

  4. Estimated monthly branded searches for Expensify worldwide fell 18.9% over 11 measured months, from 136K to 111K in August 2026.

  5. Estimated monthly branded searches for SAP Concur worldwide fell 18.5% over 11 measured months, from 270K to 220K in August 2026.

Where does Pleo compete?

Pleo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Expense management software4th of 614.2%Shown above
Corporate card platforms3rd of 518.8%Show ranking
Expense management platforms3rd of 524.1%Show ranking

How is Pleo measured?

Brandwave collects information about searches that people make online using Pleo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • pleo
  • pleo app
  • pleo cards
  • pleo expense
  • pleo io
  • pleo software

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How the Brand Demand Index is measured

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