Expense management software:Which brands are most popular in search?
In August 2026, SAP Concur was the most searched among expense management software worldwide, with an estimated 220K branded searches and 41% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Follow expense management software and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the expense management software businesses run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SAP Concur, Expensify, Brex, Pleo, Rydoo. The figures are in the table below the chart.
View monthly share of search table
| Month | SAP Concur | Expensify | Brex | Pleo | Rydoo | Ramp |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 20.4% | 15.1% | 16.9% | 6.1% | 1.2% |
| Nov 2025 | 39.4% | 19.9% | 17.2% | 16.6% | 5.9% | 1.1% |
| Dec 2025 | 38.4% | 23.9% | 17.3% | 13.4% | 5.8% | 1.1% |
| Jan 2026 | 30% | 18.4% | 34.5% | 12.6% | 3.6% | 0.91% |
| Feb 2026 | 37.9% | 19.2% | 19.7% | 15.8% | 5.6% | 1.7% |
| Mar 2026 | 40.9% | 20.9% | 17.7% | 14.1% | 5% | 1.5% |
| Apr 2026 | 42.5% | 17.8% | 18.2% | 14.8% | 5.3% | 1.4% |
| May 2026 | 39.5% | 19.6% | 16.8% | 16.5% | 5.9% | 1.7% |
| Jun 2026 | 44% | 18.2% | 15.5% | 15.4% | 5.5% | 1.4% |
| Jul 2026 | 41% | 20.5% | 17.5% | 14.3% | 5.1% | 1.6% |
| Aug 2026 | 41% | 20.6% | 17.4% | 14.2% | 5.1% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41% | 220K | -0.14% | 0 points | |
| 2, held 2nd | 20.6% | 111K | +0.3% | +0.1 points | |
| 3, held 3rd | 17.4% | 93.6K | -0.81% | -0.1 points | |
| 4, held 4th | 14.2% | 76.4K | -0.57% | -0.1 points | |
| 5, held 5th | 5.1% | 27.2K | 0% | 0 points | |
| 6, held 6th | 1.7% | 9.3K | +9% | +0.1 points |
41%
Held 1st. 220K estimated branded searches, -0.14% vs prior month. Share 0 points.
20.6%
Held 2nd. 111K estimated branded searches, +0.3% vs prior month. Share +0.1 points.
3.
Brex17.4%
Held 3rd. 93.6K estimated branded searches, -0.81% vs prior month. Share -0.1 points.
4.
Pleo
14.2%
Held 4th. 76.4K estimated branded searches, -0.57% vs prior month. Share -0.1 points.
5.
Rydoo5.1%
Held 5th. 27.2K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Ramp1.7%
Held 6th. 9.3K estimated branded searches, +9% vs prior month. Share +0.1 points.
Compare search popularity between leading brands

SAP Concur vs Expensify: compare search popularity
SAP Concur vs Brex: compare search popularity
SAP Concur vs Pleo: compare search popularity

SAP Concur vs Rydoo: compare search popularity
Expensify vs Brex: compare search popularity
Expensify vs Pleo: compare search popularity

Expensify vs Rydoo: compare search popularity
Brex vs Pleo: compare search popularity

Brex vs Rydoo: compare search popularity
Pleo vs Rydoo: compare search popularity- Compare any of these brands
Which brand is most popular in search among expense management software worldwide?
6 brands
In August 2026, SAP Concur was the most searched among expense management software worldwide, with an estimated 220K branded searches and 41% estimated Share of Search within this set. Expensify is in 2nd place, 20.4 percentage points behind at 20.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 40.4% → 41% | 44%Jun 2026 | 30%Jan 2026 | 1st | |
| 20.4% → 20.6% | 23.9%Dec 2025 | 17.8%Apr 2026 | 2nd | |
| 15.1% → 17.4% | 34.5%Jan 2026 | 15.1%Oct 2025 | 4th → 3rd | |
| 16.9% → 14.2% | 16.9%Oct 2025 | 12.6%Jan 2026 | 3rd → 4th | |
| 6.1% → 5.1% | 6.1%Oct 2025 | 3.6%Jan 2026 | 5th | |
| 1.2% → 1.7% | 1.7%May 2026 | 0.91%Jan 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense management software worldwide increased from 40.4% to 41%.
- Across the 11 months ending August 2026, Brex’s estimated Share of Search among expense management software worldwide increased from 15.1% to 17.4%.
- Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management software worldwide decreased from 16.9% to 14.2%.
- Across the 11 months ending August 2026, Rydoo’s estimated Share of Search among expense management software worldwide decreased from 6.1% to 5.1%.
- Across the 11 months ending August 2026, Ramp’s estimated Share of Search among expense management software worldwide increased from 1.2% to 1.7%.
- Across the 11 months ending August 2026, SAP Concur’s estimated Share of Search among expense management software worldwide peaked at 44% in June 2026 and was lowest at 30% in January 2026.
- Across the 11 months ending August 2026, Expensify’s estimated Share of Search among expense management software worldwide peaked at 23.9% in December 2025 and was lowest at 17.8% in April 2026.
- Across the 11 months ending August 2026, Brex’s estimated Share of Search among expense management software worldwide peaked at 34.5% in January 2026 and was lowest at 15.1% in October 2025.
- Across the 11 months ending August 2026, Pleo’s estimated Share of Search among expense management software worldwide peaked at 16.9% in October 2025 and was lowest at 12.6% in January 2026.
- Across the 11 months ending August 2026, Rydoo’s estimated Share of Search among expense management software worldwide peaked at 6.1% in October 2025 and was lowest at 3.6% in January 2026.
- Across the 11 months ending August 2026, Brex rose from 4th to 3rd among expense management software worldwide.
- Across the 11 months ending August 2026, Pleo fell from 3rd to 4th among expense management software worldwide.
- Across the 11 months ending August 2026, Expensify held steady: its estimated Share of Search among expense management software worldwide moved less than 0.5 percentage points.
How did search popularity change for expense management software worldwide in August 2026?
5 changes
Pleo’s estimated Share of Search among expense management software worldwide has lost ground for 3 months in a row, from 16.5% to 14.2% in August 2026.

Estimated monthly branded searches for Ramp worldwide rose 20.3% over 11 measured months, from 7.7K to 9.3K in August 2026.

Estimated monthly branded searches for Rydoo worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026.

Estimated monthly branded searches for Expensify worldwide fell 18.9% over 11 measured months, from 136K to 111K in August 2026.

Estimated monthly branded searches for SAP Concur worldwide fell 18.5% over 11 measured months, from 270K to 220K in August 2026.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.