How popular isPleo in search?
In August 2026, there were an estimated 76.4K branded searches for Pleo worldwide which is down 32.6% over the last 11 months. Pleo holds 18.8% estimated Share of Search among corporate card platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which corporate card platforms compete with Pleo?
Share of Search by month for Airwallex, Brex, Pleo, Spendesk, Ramp. The figures are in the table below the chart.
View monthly share of search table
| Month | Airwallex | Brex | Pleo | Spendesk | Ramp |
|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 25.6% | 28.6% | 8.5% | 1.9% |
| Nov 2025 | 37.7% | 26.2% | 25.3% | 9.1% | 1.7% |
| Dec 2025 | 49.6% | 23.8% | 18.4% | 6.7% | 1.5% |
| Jan 2026 | 34.6% | 42.9% | 15.6% | 5.8% | 1.1% |
| Feb 2026 | 45.5% | 25.6% | 20.6% | 6.1% | 2.2% |
| Mar 2026 | 44.9% | 25.4% | 20.2% | 7.4% | 2.2% |
| Apr 2026 | 45.1% | 25.1% | 20.4% | 7.5% | 1.9% |
| May 2026 | 47.7% | 21.9% | 21.5% | 6.6% | 2.3% |
| Jun 2026 | 47.9% | 21.8% | 21.6% | 6.7% | 2% |
| Jul 2026 | 49.9% | 22.7% | 18.5% | 7% | 2% |
| Aug 2026 | 51% | 23% | 18.8% | 4.9% | 2.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51% | 207K | -0.08% | +1.2 points | |
| 2, held 2nd | 23% | 93.6K | -0.81% | +0.4 points | |
| 3, held 3rd | 18.8% | 76.4K | -0.57% | +0.3 points | |
| 4, held 4th | 4.9% | 19.7K | -32% | -2.1 points | |
| 5, held 5th | 2.3% | 9.3K | +9% | +0.2 points |
51%
Held 1st. 207K estimated branded searches, -0.08% vs prior month. Share +1.2 points.
2.
Brex23%
Held 2nd. 93.6K estimated branded searches, -0.81% vs prior month. Share +0.4 points.
3.
Pleo
18.8%
Held 3rd. 76.4K estimated branded searches, -0.57% vs prior month. Share +0.3 points.
4.
Spendesk4.9%
Held 4th. 19.7K estimated branded searches, -32% vs prior month. Share -2.1 points.
5.
Ramp2.3%
Held 5th. 9.3K estimated branded searches, +9% vs prior month. Share +0.2 points.
Compare search popularity between Pleo and its closest rivals
How has branded search demand for Pleo changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pleo worldwide fell from 113K to 76.4K.
- Across the 11 months ending August 2026, Pleo’s estimated Share of Search among corporate card platforms worldwide decreased from 28.6% to 18.8%.
- Across the 11 months ending August 2026, Pleo’s estimated Share of Search among corporate card platforms worldwide peaked at 28.6% in October 2025 and was lowest at 15.6% in January 2026.
- Across the 11 months ending August 2026, Pleo fell from 2nd to 3rd among corporate card platforms worldwide.
How did search popularity change for corporate card platforms worldwide in August 2026?
4 changes
In August 2026, Airwallex gained estimated Share of Search among corporate card platforms worldwide, from 49.9% to 51%.
In August 2026, Spendesk lost estimated Share of Search among corporate card platforms worldwide, from 7% to 4.9%.
Estimated monthly branded searches for Ramp worldwide rose 20.3% over 11 measured months, from 7.7K to 9.3K in August 2026.
Estimated monthly branded searches for Pleo worldwide fell 32.6% over 11 measured months, from 113K to 76.4K in August 2026.
Where does Pleo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Expense management software | 4th of 6 | 14.2% | Show ranking |
| Corporate card platforms | 3rd of 5 | 18.8% | Shown above |
| Expense management platforms | 3rd of 5 | 24.1% | Show ranking |
How is Pleo measured?
Brandwave collects information about searches that people make online using Pleo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- pleo
- pleo app
- pleo cards
- pleo expense
- pleo io
- pleo software
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Is Pleo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.