How popular isPlaywright?
In September 2026, people searched for Playwright by name about 49,100 times worldwide, a 17.7% increase from the previous year. These searches made up 12.4% of all global browser testing platform searches, placing Playwright second out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about browser testing platforms, Playwright appeared in all answers and was the second most recommended of the 11.
Playwright is the second most searched of 11 competitors and the second most recommended in AI answers.
BrowserStackShare of searches 50.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PlaywrightShare of searches 12.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Sauce LabsShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
TestMu AIShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
SeleniumShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
Follow Playwright and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top browser testing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Playwright appeared in all five answers. Playwright is the second most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- BrowserStack1st
- Playwright2nd
Cypress3rd- TestMu AI4th
- Selenium5th
- Sauce Labs6th
TestingBot7th
HeadSpin–
Kobiton–
TestGrid–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BrowserStack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Playwright5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TestMu AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Selenium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cypress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sauce Labs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TestingBot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HeadSpin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kobiton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TestGrid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about browser testing platforms
5 answers
Asked ChatGPT
“Which browser testing platform should I use?”
Asked ChatGPT
“What are the best browser testing platforms?”
Asked ChatGPT
“What's the best browser testing platform for cross browser testing?”
Searched Google, AI Overview
“cross browser testing”
Searched Google, AI Overview
“automated browser testing”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which browser testing platforms compete with Playwright?
Share of searches by month for BrowserStack, Playwright, Sauce Labs, TestMu AI, Selenium, HeadSpin. The figures are in the table below the chart.
View monthly share of searches table
| Month | BrowserStack | Playwright | Sauce Labs | TestMu AI | Selenium | HeadSpin | Cypress | Kobiton | TestGrid | TestingBot | Perfecto |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 10.5% | 6.8% | 10.3% | 21.3% | 3.7% | 3% | 0.73% | 1.1% | 0.4% | 0.6% |
| Nov 2025 | 44.2% | 11.4% | 4.8% | 11% | 19.5% | 4% | 2.7% | 0.64% | 1.2% | 0.35% | 0.28% |
| Dec 2025 | 46.9% | 11.2% | 5.1% | 11.7% | 17% | 3.4% | 2.3% | 0.68% | 1% | 0.37% | 0.29% |
| Jan 2026 | 43.7% | 13% | 4.8% | 13.8% | 15.8% | 3.9% | 2.6% | 0.63% | 1.2% | 0.34% | 0.22% |
| Feb 2026 | 54.3% | 10.2% | 6% | 10.4% | 12.1% | 2.7% | 1.8% | 0.97% | 0.97% | 0.29% | 0.23% |
| Mar 2026 | 53.2% | 10.6% | 4.8% | 10.3% | 13.6% | 3.2% | 1.8% | 0.78% | 1.2% | 0.41% | 0.19% |
| Apr 2026 | 51.5% | 12.5% | 4.6% | 10.5% | 13.1% | 3.1% | 2% | 0.74% | 1.4% | 0.33% | 0.22% |
| May 2026 | 53.3% | 11.7% | 5.9% | 10.5% | 11.7% | 3.2% | 1.6% | 0.77% | 0.95% | 0.26% | 0.22% |
| Jun 2026 | 46.6% | 14.2% | 7.6% | 10.2% | 13.8% | 3.4% | 1.9% | 0.82% | 1% | 0.28% | 0.21% |
| Jul 2026 | 54.5% | 11.9% | 4.9% | 10.3% | 10.6% | 3.3% | 1.7% | 0.78% | 1.5% | 0.27% | 0.22% |
| Aug 2026 | 50.2% | 12% | 10.1% | 10% | 11.4% | 3% | 1.2% | 0.9% | 0.72% | 0.25% | 0.21% |
| Sep 2026 | 50.8% | 12.4% | 10.2% | 10.1% | 10% | 3.1% | 1.1% | 0.91% | 0.73% | 0.4% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.8% | 201K | -0.04% | +0.6 points | |
| 2, held 2nd | 12.4% | 49.1K | +1.7% | +0.4 points | |
| 3, moved from 4th to 3rd | 10.2% | 40.5K | 0% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 10.1% | 40K | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 10% | 39.8K | -13.1% | -1.4 pointsmoved from 3rd to 5th | |
| 6, held 6th | 3.1% | 12.2K | 0% | 0 points | |
| 7, held 7th | 1.1% | 4.5K | -8.7% | -0.1 points | |
| 8, held 8th | 0.91% | 3.6K | 0% | 0 points | |
| 9, held 9th | 0.73% | 2.9K | 0% | 0 points | |
| 10, held 10th | 0.4% | 1.6K | +60% | +0.2 points | |
| 11, held 11th | 0.18% | 720 | -13.3% | 0 points |
50.8%
Held 1st. 201K estimated branded searches, -0.04% vs prior month. Share +0.6 points.
12.4%
Held 2nd. 49.1K estimated branded searches, +1.7% vs prior month. Share +0.4 points.
10.2%
Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.1%
Moved from 5th to 4th. 40K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Selenium10%
Moved from 3rd to 5th. 39.8K estimated branded searches, -13.1% vs prior month. Share -1.4 points.
6.
HeadSpin3.1%
Held 6th. 12.2K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Cypress1.1%
Held 7th. 4.5K estimated branded searches, -8.7% vs prior month. Share -0.1 points.
8.
Kobiton0.91%
Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
9.
TestGrid0.73%
Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
10.
TestingBot0.4%
Held 10th. 1.6K estimated branded searches, +60% vs prior month. Share +0.2 points.
11.
Perfecto0.18%
Held 11th. 720 estimated branded searches, -13.3% vs prior month. Share 0 points.
Compare popularity between Playwright and its closest rivals
Every comparison with Playwright
28 comparisons
- Browser Use vs Playwright
- BrowserStack vs Playwright
- k6 vs Playwright
- Playwright vs Puppeteer
- Playwright vs Sauce Labs
- TestMu AI vs Playwright
- Playwright vs Selenium
- Playwright vs SoapUI
- Playwright vs Postman
- Appium vs Playwright
- Bruno vs Playwright
- HeadSpin vs Playwright
- Katalon vs Playwright
- Insomnia vs Playwright
- Axiom.ai vs Playwright
- Applitools vs Playwright
- Playwright vs Tricentis Tosca
- Cypress vs Playwright
- Kobiton vs Playwright
- Playwright vs WebdriverIO
- Playwright vs TestGrid
- Karate vs Playwright
- Hoppscotch vs Playwright
- Playwright vs TestingBot
- Perfecto vs Playwright
- BackstopJS vs Playwright
- Chromatic vs Playwright
- Percy vs Playwright
How has branded search demand for Playwright changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Playwright worldwide rose from 41.7K to 49.1K.
- Across the 12 months ending September 2026, Playwright’s share of searches among browser testing platforms worldwide increased from 10.5% to 12.4%.
- Across the 12 months ending September 2026, Playwright’s share of searches among browser testing platforms worldwide peaked at 14.2% in June 2026 and was lowest at 10.2% in February 2026.
- Across the 12 months ending September 2026, Playwright rose from 3rd to 2nd among browser testing platforms worldwide.
How did search popularity change for browser testing platforms worldwide in September 2026?
6 changes
In September 2026, BrowserStack gained share of searches among browser testing platforms worldwide, from 50.2% to 50.8%.
In September 2026, Selenium lost share of searches among browser testing platforms worldwide, from 11.4% to 10%.
Cypress’ share of searches among browser testing platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in September 2026.
In September 2026, Sauce Labs rose from 4th to 3rd among browser testing platforms worldwide.
In September 2026, TestMu AI rose from 5th to 4th among browser testing platforms worldwide.
Estimated monthly branded searches for Kobiton worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
How are Playwright’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Playwright’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- playwright automation
- playwright python
- playwright test
Do you work for Playwright? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Playwright compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Browser testing platforms | 2nd of 11 | 12.4% | Shown above |
| Test automation platforms | 2nd of 8 | 13.8% | Show ranking |
| Browser automation tools | 3rd of 7 | 16.4% | Show ranking |
| API testing tools | 2nd of 9 | 21% | Show ranking |
| Visual regression testing tools | 1st of 5 | 86.1% | Show ranking |
Is Playwright your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.