Brandwave

How popular isSauce Labs in search?

In August 2026, there were an estimated 40.8K branded searches for Sauce Labs worldwide which is up 49.8% over the last 11 months. Sauce Labs holds 14.3% estimated Share of Search among browser testing platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BrowserStack70.9%
  2. Sauce Labs14.3%
  3. TestMu AI13.7%
  4. TestGrid1%
  5. Perfecto0.03%
  6. HeadSpin0.02%
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Which browser testing platforms compete with Sauce Labs?

Sauce Labs against browser testing platforms worldwide, by month

Share of Search by month for BrowserStack, Sauce Labs, TestMu AI. The figures are in the table below the chart.

View monthly share of search table
MonthBrowserStackSauce LabsTestMu AITestGridPerfectoHeadSpin
Oct 202568.9%11.3%17.3%1.8%0.66%0.01%
Nov 202572.1%7.9%18%1.9%0.06%0.02%
Dec 202572.3%8%18.1%1.6%0.09%0.02%
Jan 202668.6%7.6%21.9%1.8%0.05%0.02%
Feb 202675.3%8.8%14.6%1.3%0.03%0.02%
Mar 202676.4%7%14.9%1.7%0.03%0.01%
Apr 202675.5%6.9%15.5%2%0.04%0.02%
May 202675.2%8.4%15%1.3%0.04%0.03%
Jun 202671%11.7%15.7%1.5%0.05%0.02%
Jul 202676.3%6.9%14.7%2%0.03%0.02%
Aug 202670.9%14.3%13.7%1%0.03%0.02%
Sep 2026——————

  1. 1.BrowserStack

    70.9%

    Held 1st. 202K estimated branded searches, -0.01% vs prior month. Share -5.4 points.

  2. 2.Sauce Labs

    14.3%

    Moved from 3rd to 2nd. 40.8K estimated branded searches, +122.9% vs prior month. Share +7.4 points.

  3. 3.TestMu AI

    13.7%

    Moved from 2nd to 3rd. 39.1K estimated branded searches, +0.72% vs prior month. Share -0.9 points.

  4. 4.TestGrid

    1%

    Held 4th. 2.9K estimated branded searches, -46.3% vs prior month. Share -1 points.

  5. 5.Perfecto

    0.03%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.HeadSpin

    0.02%

    Held 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sauce Labs and its closest rivals

Every comparison with Sauce Labs

How has branded search demand for Sauce Labs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sauce Labs worldwide rose from 27.3K to 40.8K.
  • Across the 11 months ending August 2026, Sauce Labs’ estimated Share of Search among browser testing platforms worldwide increased from 11.3% to 14.3%.
  • Across the 11 months ending August 2026, Sauce Labs’ estimated Share of Search among browser testing platforms worldwide peaked at 14.3% in August 2026 and was lowest at 6.9% in April 2026.
  • Across the 11 months ending August 2026, Sauce Labs rose from 3rd to 2nd among browser testing platforms worldwide.

How did search popularity change for browser testing platforms worldwide in August 2026?

  1. In August 2026, Sauce Labs overtook TestMu AI to rank 2nd among browser testing platforms worldwide, at 14.3%.

  2. In August 2026, BrowserStack lost estimated Share of Search among browser testing platforms worldwide, from 76.3% to 70.9%.

  3. In August 2026, TestGrid lost estimated Share of Search among browser testing platforms worldwide, from 2% to 1%.

  4. In August 2026, TestMu AI lost estimated Share of Search among browser testing platforms worldwide, from 14.7% to 13.7%.

  5. Estimated monthly branded searches for HeadSpin worldwide rose 66.7% over 11 measured months, from 30 to 50 in August 2026.

  6. Estimated monthly branded searches for Perfecto worldwide fell 94.4% over 11 measured months, from 1.6K to 90 in August 2026.

Where does Sauce Labs compete?

Sauce Labs is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cross browser testing platforms2nd of 614.2%Show ranking
Browser testing platforms2nd of 614.3%Shown above
Mobile app testing platforms2nd of 615%Show ranking

How is Sauce Labs measured?

Brandwave collects information about searches that people make online using Sauce Labs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • sauce labs
  • sauce labs browser testing
  • saucelabs
  • saucelabs com

Do you work for Sauce Labs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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