Brandwave

How popular isSelenium?

In September 2026, people searched for Selenium by name about 39,800 times worldwide, a 53.2% decrease from the previous year. These searches made up 10% of all global browser testing platform searches, placing Selenium fifth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about browser testing platforms, Selenium appeared in all answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

Selenium is the fifth most searched of 11 competitors and the fifth most recommended in AI answers.

  1. BrowserStackShare of searches 50.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PlaywrightShare of searches 12.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Sauce LabsShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  4. TestMu AIShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. SeleniumShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top browser testing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Selenium appeared in all five answers. Selenium is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BrowserStack1st
  2. Playwright2nd
  3. Cypress3rd
  4. TestMu AI4th
  5. Selenium5th
  6. Sauce Labs6th
  7. TestingBot7th
  8. HeadSpin–
  9. Kobiton–
  10. TestGrid–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BrowserStack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Playwright5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TestMu AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selenium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cypress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sauce Labs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TestingBot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HeadSpin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobiton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TestGrid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about browser testing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which browser testing platforms compete with Selenium?

Selenium against browser testing platforms worldwide, by month

Share of searches by month for BrowserStack, Playwright, Sauce Labs, TestMu AI, Selenium, HeadSpin. The figures are in the table below the chart.

View monthly share of searches table
MonthBrowserStackPlaywrightSauce LabsTestMu AISeleniumHeadSpinCypressKobitonTestGridTestingBotPerfecto
Oct 202541.5%10.5%6.8%10.3%21.3%3.7%3%0.73%1.1%0.4%0.6%
Nov 202544.2%11.4%4.8%11%19.5%4%2.7%0.64%1.2%0.35%0.28%
Dec 202546.9%11.2%5.1%11.7%17%3.4%2.3%0.68%1%0.37%0.29%
Jan 202643.7%13%4.8%13.8%15.8%3.9%2.6%0.63%1.2%0.34%0.22%
Feb 202654.3%10.2%6%10.4%12.1%2.7%1.8%0.97%0.97%0.29%0.23%
Mar 202653.2%10.6%4.8%10.3%13.6%3.2%1.8%0.78%1.2%0.41%0.19%
Apr 202651.5%12.5%4.6%10.5%13.1%3.1%2%0.74%1.4%0.33%0.22%
May 202653.3%11.7%5.9%10.5%11.7%3.2%1.6%0.77%0.95%0.26%0.22%
Jun 202646.6%14.2%7.6%10.2%13.8%3.4%1.9%0.82%1%0.28%0.21%
Jul 202654.5%11.9%4.9%10.3%10.6%3.3%1.7%0.78%1.5%0.27%0.22%
Aug 202650.2%12%10.1%10%11.4%3%1.2%0.9%0.72%0.25%0.21%
Sep 202650.8%12.4%10.2%10.1%10%3.1%1.1%0.91%0.73%0.4%0.18%

  1. 1.BrowserStack

    50.8%

    Held 1st. 201K estimated branded searches, -0.04% vs prior month. Share +0.6 points.

  2. 2.Playwright

    12.4%

    Held 2nd. 49.1K estimated branded searches, +1.7% vs prior month. Share +0.4 points.

  3. 3.Sauce Labs

    10.2%

    Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.TestMu AI

    10.1%

    Moved from 5th to 4th. 40K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Selenium

    10%

    Moved from 3rd to 5th. 39.8K estimated branded searches, -13.1% vs prior month. Share -1.4 points.

  6. 6.HeadSpin

    3.1%

    Held 6th. 12.2K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Cypress

    1.1%

    Held 7th. 4.5K estimated branded searches, -8.7% vs prior month. Share -0.1 points.

  8. 8.Kobiton

    0.91%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.TestGrid

    0.73%

    Held 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.TestingBot

    0.4%

    Held 10th. 1.6K estimated branded searches, +60% vs prior month. Share +0.2 points.

  11. 11.Perfecto

    0.18%

    Held 11th. 720 estimated branded searches, -13.3% vs prior month. Share 0 points.

Compare popularity between Selenium and its closest rivals

Every comparison with Selenium

17 comparisons

How has branded search demand for Selenium changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Selenium worldwide fell from 85.1K to 39.8K.
  • Across the 12 months ending September 2026, Selenium’s share of searches among browser testing platforms worldwide decreased from 21.3% to 10%.
  • Across the 12 months ending September 2026, Selenium fell from 2nd to 5th among browser testing platforms worldwide.

How did search popularity change for browser testing platforms worldwide in September 2026?

6 changes

  1. In September 2026, BrowserStack gained share of searches among browser testing platforms worldwide, from 50.2% to 50.8%.

  2. In September 2026, Selenium lost share of searches among browser testing platforms worldwide, from 11.4% to 10%.

  3. Cypress’ share of searches among browser testing platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.1% in September 2026.

  4. In September 2026, Sauce Labs rose from 4th to 3rd among browser testing platforms worldwide.

  5. In September 2026, TestMu AI rose from 5th to 4th among browser testing platforms worldwide.

  6. Estimated monthly branded searches for Kobiton worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How are Selenium’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Selenium’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • selenium automation
  • selenium ide
  • selenium python
  • selenium testing
  • selenium webdriver

Do you work for Selenium? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Selenium compete?

Selenium is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Browser testing platforms5th of 1110%Shown above
Test automation platforms3rd of 811.2%Show ranking
Browser automation tools4th of 713.3%Show ranking
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