Brandwave

Test automation platforms:Which are searched most?

In August 2026, Playwright was the most searched among test automation platforms worldwide, with an estimated 368K branded searches and 40.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Playwright40.1%
  2. Cypress32.8%
  3. BrowserStack22%
  4. TestMu AI4.3%
  5. Selenium0.88%

Follow test automation platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms used to automate application tests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among test automation platforms worldwide, by month

Share of Search by month for Playwright, Cypress, BrowserStack, TestMu AI. The figures are in the table below the chart.

View monthly share of search table
MonthPlaywrightCypressBrowserStackTestMu AISelenium
Oct 202533.8%41.3%18.6%4.7%1.7%
Nov 202533.9%41.4%18.7%4.7%1.4%
Dec 202534%41.5%18.7%4.7%1.1%
Jan 202638.1%38.1%17.2%5.5%1.3%
Feb 202642.6%28.5%23.4%4.5%0.94%
Mar 202642.1%34.4%18.9%3.7%0.93%
Apr 202642%34.3%18.9%3.9%0.92%
May 202642.1%34.4%18.9%3.8%0.93%
Jun 202646.8%31.3%17.2%3.8%0.84%
Jul 202645%30.1%20.2%3.9%0.81%
Aug 202640.1%32.8%22%4.3%0.88%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Playwright

    40.1%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.9 points.

  2. 2.Cypress

    32.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +2.7 points.

  3. Held 3rd. 202K estimated branded searches, -0.01% vs prior month. Share +1.8 points.

  4. 4.TestMu AI

    4.3%

    Held 4th. 39.1K estimated branded searches, +0.72% vs prior month. Share +0.4 points.

  5. 5.Selenium

    0.88%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among test automation platforms worldwide?

In August 2026, Playwright was the most searched among test automation platforms worldwide, with an estimated 368K branded searches and 40.1% estimated Share of Search within this set. Cypress is in 2nd place, 7.3 percentage points behind at 32.8% Share of Search.

Global test automation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Playwright33.8% → 40.1%46.8%Jun 202633.8%Oct 20252nd → 1st
Cypress41.3% → 32.8%41.5%Dec 202528.5%Feb 20261st → 2nd
BrowserStack18.6% → 22%23.4%Feb 202617.2%Jan 20263rd
TestMu AI4.7% → 4.3%5.5%Jan 20263.7%Mar 20264th
Selenium1.7% → 0.88%1.7%Oct 20250.81%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Playwright’s estimated Share of Search among test automation platforms worldwide increased from 33.8% to 40.1%.
  • Across the 11 months ending August 2026, Cypress’ estimated Share of Search among test automation platforms worldwide decreased from 41.3% to 32.8%.
  • Across the 11 months ending August 2026, BrowserStack’s estimated Share of Search among test automation platforms worldwide increased from 18.6% to 22%.
  • Across the 11 months ending August 2026, Selenium’s estimated Share of Search among test automation platforms worldwide decreased from 1.7% to 0.88%.
  • Across the 11 months ending August 2026, Playwright’s estimated Share of Search among test automation platforms worldwide peaked at 46.8% in June 2026 and was lowest at 33.8% in October 2025.
  • Across the 11 months ending August 2026, Cypress’ estimated Share of Search among test automation platforms worldwide peaked at 41.5% in December 2025 and was lowest at 28.5% in February 2026.
  • Across the 11 months ending August 2026, BrowserStack’s estimated Share of Search among test automation platforms worldwide peaked at 23.4% in February 2026 and was lowest at 17.2% in January 2026.
  • Across the 11 months ending August 2026, TestMu AI’s estimated Share of Search among test automation platforms worldwide peaked at 5.5% in January 2026 and was lowest at 3.7% in March 2026.
  • Across the 11 months ending August 2026, Playwright rose from 2nd to 1st among test automation platforms worldwide.
  • Across the 11 months ending August 2026, Cypress fell from 1st to 2nd among test automation platforms worldwide.
  • Across the 11 months ending August 2026, TestMu AI held steady: its estimated Share of Search among test automation platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for test automation platforms worldwide in August 2026?

  1. In August 2026, Cypress gained estimated Share of Search among test automation platforms worldwide, from 30.1% to 32.8%.

  2. In August 2026, BrowserStack gained estimated Share of Search among test automation platforms worldwide, from 20.2% to 22%.

  3. In August 2026, Playwright lost estimated Share of Search among test automation platforms worldwide, from 45% to 40.1%.

  4. Estimated monthly branded searches for Selenium worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.