How popular isPlaywright in search?
In August 2026, there were an estimated 368K branded searches for Playwright worldwide which is up 22.3% over the last 11 months. Playwright holds 47.7% estimated Share of Search among browser automation tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Playwright47.7%
Cypress39%Puppeteer11.7%
Selenium1.1%
WebdriverIO0.47%
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Which browser automation tools compete with Playwright?
Share of Search by month for Playwright, Cypress, Puppeteer. The figures are in the table below the chart.
View monthly share of search table
| Month | Playwright | Cypress | Puppeteer | Selenium | WebdriverIO |
|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 44.6% | 16.4% | 1.8% | 0.8% |
| Nov 2025 | 37.8% | 46.2% | 13.8% | 1.5% | 0.68% |
| Dec 2025 | 37.9% | 46.4% | 13.9% | 1.2% | 0.55% |
| Jan 2026 | 42.6% | 42.6% | 12.7% | 1.4% | 0.63% |
| Feb 2026 | 52.5% | 35.1% | 10.6% | 1.2% | 0.63% |
| Mar 2026 | 48.8% | 39.9% | 9.8% | 1.1% | 0.48% |
| Apr 2026 | 48.8% | 39.9% | 9.8% | 1.1% | 0.48% |
| May 2026 | 48.8% | 39.9% | 9.8% | 1.1% | 0.39% |
| Jun 2026 | 52.7% | 35.3% | 10.6% | 0.95% | 0.42% |
| Jul 2026 | 52.7% | 35.3% | 10.6% | 0.95% | 0.42% |
| Aug 2026 | 47.7% | 39% | 11.7% | 1.1% | 0.47% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.7% | 368K | -18.2% | -5 points | |
| 2, held 2nd | 39% | 301K | 0% | +3.8 points | |
| 3, held 3rd | 11.7% | 90.5K | 0% | +1.1 points | |
| 4, held 4th | 1.1% | 8.1K | 0% | +0.1 points | |
| 5, held 5th | 0.47% | 3.6K | 0% | 0 points |
47.7%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -5 points.
2.
Cypress39%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +3.8 points.
11.7%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
4.
Selenium1.1%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.47%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Playwright and its closest rivals
Every comparison with Playwright
6 comparisons
How has branded search demand for Playwright changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Playwright worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Playwright’s estimated Share of Search among browser automation tools worldwide increased from 36.5% to 47.7%.
- Across the 11 months ending August 2026, Playwright’s estimated Share of Search among browser automation tools worldwide peaked at 52.7% in June 2026 and was lowest at 36.5% in October 2025.
- Across the 11 months ending August 2026, Playwright rose from 2nd to 1st among browser automation tools worldwide.
How did search popularity change for browser automation tools worldwide in August 2026?
5 changes
In August 2026, Cypress gained estimated Share of Search among browser automation tools worldwide, from 35.3% to 39%.
In August 2026, Puppeteer gained estimated Share of Search among browser automation tools worldwide, from 10.6% to 11.7%.
In August 2026, Playwright lost estimated Share of Search among browser automation tools worldwide, from 52.7% to 47.7%.
Estimated monthly branded searches for WebdriverIO worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
Estimated monthly branded searches for Selenium worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.
Where does Playwright compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Test automation platforms | 1st of 5 | 40.1% | Show ranking |
| Browser automation tools | 1st of 5 | 47.7% | Shown above |
How is Playwright measured?
Brandwave collects information about searches that people make online using Playwright’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- playwright
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Is Playwright your brand?
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