Visual regression testing tools:Which brands are most popular in search?
In August 2026, Chromatic was the most searched among visual regression testing tools worldwide, with an estimated 60.5K branded searches and 93% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Chromatic93%
Applitools5.5%- BackstopJS1.1%
Percy0.4%
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Share of SearchLeaderboard
Compare the tools that catch visual changes in interfaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chromatic, Applitools. The figures are in the table below the chart.
View monthly share of search table
| Month | Chromatic | Applitools | BackstopJS | Percy |
|---|---|---|---|---|
| Oct 2025 | 90.1% | 8% | 1.6% | 0.32% |
| Nov 2025 | 90.1% | 8% | 1.6% | 0.32% |
| Dec 2025 | 90.4% | 8.1% | 1.2% | 0.32% |
| Jan 2026 | 81.9% | 16.4% | 1.4% | 0.29% |
| Feb 2026 | 86.2% | 11.5% | 1.9% | 0.46% |
| Mar 2026 | 88% | 9.6% | 1.9% | 0.46% |
| Apr 2026 | 86.2% | 11.5% | 1.9% | 0.37% |
| May 2026 | 88.1% | 9.6% | 1.8% | 0.46% |
| Jun 2026 | 91.5% | 6.7% | 1.5% | 0.32% |
| Jul 2026 | 89.9% | 8% | 1.6% | 0.47% |
| Aug 2026 | 93% | 5.5% | 1.1% | 0.4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93% | 60.5K | +22.2% | +3 points | |
| 2, held 2nd | 5.5% | 3.6K | -18.2% | -2.5 points | |
| 3, held 3rd | 1.1% | 720 | -18.2% | -0.5 points | |
| 4, held 4th | 0.4% | 260 | 0% | -0.1 points |
93%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3 points.
5.5%
Held 2nd. 3.6K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
1.1%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.
Percy0.4%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among visual regression testing tools worldwide?
4 brands
In August 2026, Chromatic was the most searched among visual regression testing tools worldwide, with an estimated 60.5K branded searches and 93% estimated Share of Search within this set. Applitools is in 2nd place, 87.4 percentage points behind at 5.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Chromatic | 90.1% → 93% | 93%Aug 2026 | 81.9%Jan 2026 | 1st |
| Applitools | 8% → 5.5% | 16.4%Jan 2026 | 5.5%Aug 2026 | 2nd |
| BackstopJS | 1.6% → 1.1% | 1.9%Mar 2026 | 1.1%Aug 2026 | 3rd |
| Percy | 0.32% → 0.4% | 0.47%Jul 2026 | 0.29%Jan 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among visual regression testing tools worldwide increased from 90.1% to 93%.
- Across the 11 months ending August 2026, Applitools’ estimated Share of Search among visual regression testing tools worldwide decreased from 8% to 5.5%.
- Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among visual regression testing tools worldwide peaked at 93% in August 2026 and was lowest at 81.9% in January 2026.
- Across the 11 months ending August 2026, Applitools’ estimated Share of Search among visual regression testing tools worldwide peaked at 16.4% in January 2026 and was lowest at 5.5% in August 2026.
- Across the 11 months ending August 2026, BackstopJS and Percy held steady: their estimated Share of Search among visual regression testing tools worldwide each moved less than 0.5 percentage points.
How did search popularity change for visual regression testing tools worldwide in August 2026?
3 changes
In August 2026, Chromatic gained estimated Share of Search among visual regression testing tools worldwide, from 89.9% to 93%.
In August 2026, Applitools lost estimated Share of Search among visual regression testing tools worldwide, from 8% to 5.5%.
Estimated monthly branded searches for BackstopJS worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
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