How popular isApplitools in search?
In August 2026, there were an estimated 3.6K branded searches for Applitools worldwide which is down 45.5% over the last 11 months. Applitools holds 5.5% estimated Share of Search among visual regression testing tools worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chromatic93%
Applitools5.5%- BackstopJS1.1%
Percy0.4%
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Which visual regression testing tools compete with Applitools?
Share of Search by month for Chromatic, Applitools. The figures are in the table below the chart.
View monthly share of search table
| Month | Chromatic | Applitools | BackstopJS | Percy |
|---|---|---|---|---|
| Oct 2025 | 90.1% | 8% | 1.6% | 0.32% |
| Nov 2025 | 90.1% | 8% | 1.6% | 0.32% |
| Dec 2025 | 90.4% | 8.1% | 1.2% | 0.32% |
| Jan 2026 | 81.9% | 16.4% | 1.4% | 0.29% |
| Feb 2026 | 86.2% | 11.5% | 1.9% | 0.46% |
| Mar 2026 | 88% | 9.6% | 1.9% | 0.46% |
| Apr 2026 | 86.2% | 11.5% | 1.9% | 0.37% |
| May 2026 | 88.1% | 9.6% | 1.8% | 0.46% |
| Jun 2026 | 91.5% | 6.7% | 1.5% | 0.32% |
| Jul 2026 | 89.9% | 8% | 1.6% | 0.47% |
| Aug 2026 | 93% | 5.5% | 1.1% | 0.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93% | 60.5K | +22.2% | +3 points | |
| 2, held 2nd | 5.5% | 3.6K | -18.2% | -2.5 points | |
| 3, held 3rd | 1.1% | 720 | -18.2% | -0.5 points | |
| 4, held 4th | 0.4% | 260 | 0% | -0.1 points |
93%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3 points.
5.5%
Held 2nd. 3.6K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
1.1%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.
Percy0.4%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Applitools and its closest rivals
How has branded search demand for Applitools changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Applitools worldwide fell from 6.6K to 3.6K.
- Across the 11 months ending August 2026, Applitools’ estimated Share of Search among visual regression testing tools worldwide decreased from 8% to 5.5%.
- Across the 11 months ending August 2026, Applitools’ estimated Share of Search among visual regression testing tools worldwide peaked at 16.4% in January 2026 and was lowest at 5.5% in August 2026.
How did search popularity change for visual regression testing tools worldwide in August 2026?
3 changes
In August 2026, Chromatic gained estimated Share of Search among visual regression testing tools worldwide, from 89.9% to 93%.
In August 2026, Applitools lost estimated Share of Search among visual regression testing tools worldwide, from 8% to 5.5%.
Estimated monthly branded searches for BackstopJS worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
Where does Applitools compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| AI testing tools | 4th of 5 | 1.4% | Show ranking |
| Visual regression testing tools | 2nd of 4 | 5.5% | Shown above |
How is Applitools measured?
Brandwave collects information about searches that people make online using Applitools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- applitools
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Is Applitools your brand?
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