Applitools vs Chromatic:Which is more popular by branded search?
In August 2026, Chromatic had more branded searches than Applitools among visual regression testing tools worldwide. Chromatic was estimated to have 60.5K branded searches compared to Applitools’ 3.6K, and held a 93% Share of Search versus Applitools’ 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Applitools or Chromatic?
Compare the tools that catch visual changes in interfaces. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chromatic, Applitools. The figures are in the table below the chart.
View monthly share of search table
| Month | Chromatic | Applitools | BackstopJS | Percy |
|---|---|---|---|---|
| Oct 2025 | 90.1% | 8% | 1.6% | 0.32% |
| Nov 2025 | 90.1% | 8% | 1.6% | 0.32% |
| Dec 2025 | 90.4% | 8.1% | 1.2% | 0.32% |
| Jan 2026 | 81.9% | 16.4% | 1.4% | 0.29% |
| Feb 2026 | 86.2% | 11.5% | 1.9% | 0.46% |
| Mar 2026 | 88% | 9.6% | 1.9% | 0.46% |
| Apr 2026 | 86.2% | 11.5% | 1.9% | 0.37% |
| May 2026 | 88.1% | 9.6% | 1.8% | 0.46% |
| Jun 2026 | 91.5% | 6.7% | 1.5% | 0.32% |
| Jul 2026 | 89.9% | 8% | 1.6% | 0.47% |
| Aug 2026 | 93% | 5.5% | 1.1% | 0.4% |
| Sep 2026 | — | — | — | — |
How has the Applitools and Chromatic comparison changed over the last 12 months?
3 findings
- Chromatic was ahead of Applitools in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Applitools’ estimated Share of Search among visual regression testing tools worldwide moved from 8% to 5.5%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among visual regression testing tools worldwide moved from 90.1% to 93%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for visual regression testing tools worldwide in August 2026?
2 changes
In August 2026, Chromatic gained estimated Share of Search among visual regression testing tools worldwide, from 89.9% to 93%.
In August 2026, Applitools lost estimated Share of Search among visual regression testing tools worldwide, from 8% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Applitools’ and Chromatic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Applitools
1 branded search term
- applitools
Chromatic
1 branded search term
- chromatic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.