How popular isChromatic in search?
In August 2026, there were an estimated 60.5K branded searches for Chromatic worldwide which is down 18.2% over the last 11 months. Chromatic holds 93% estimated Share of Search among visual regression testing tools worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chromatic93%
Applitools5.5%- BackstopJS1.1%
Percy0.4%
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Which visual regression testing tools compete with Chromatic?
Share of Search by month for Chromatic, Applitools. The figures are in the table below the chart.
View monthly share of search table
| Month | Chromatic | Applitools | BackstopJS | Percy |
|---|---|---|---|---|
| Oct 2025 | 90.1% | 8% | 1.6% | 0.32% |
| Nov 2025 | 90.1% | 8% | 1.6% | 0.32% |
| Dec 2025 | 90.4% | 8.1% | 1.2% | 0.32% |
| Jan 2026 | 81.9% | 16.4% | 1.4% | 0.29% |
| Feb 2026 | 86.2% | 11.5% | 1.9% | 0.46% |
| Mar 2026 | 88% | 9.6% | 1.9% | 0.46% |
| Apr 2026 | 86.2% | 11.5% | 1.9% | 0.37% |
| May 2026 | 88.1% | 9.6% | 1.8% | 0.46% |
| Jun 2026 | 91.5% | 6.7% | 1.5% | 0.32% |
| Jul 2026 | 89.9% | 8% | 1.6% | 0.47% |
| Aug 2026 | 93% | 5.5% | 1.1% | 0.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93% | 60.5K | +22.2% | +3 points | |
| 2, held 2nd | 5.5% | 3.6K | -18.2% | -2.5 points | |
| 3, held 3rd | 1.1% | 720 | -18.2% | -0.5 points | |
| 4, held 4th | 0.4% | 260 | 0% | -0.1 points |
93%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3 points.
5.5%
Held 2nd. 3.6K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
1.1%
Held 3rd. 720 estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.
Percy0.4%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Chromatic and its closest rivals
How has branded search demand for Chromatic changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Chromatic worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among visual regression testing tools worldwide increased from 90.1% to 93%.
- Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among visual regression testing tools worldwide peaked at 93% in August 2026 and was lowest at 81.9% in January 2026.
How did search popularity change for visual regression testing tools worldwide in August 2026?
3 changes
In August 2026, Chromatic gained estimated Share of Search among visual regression testing tools worldwide, from 89.9% to 93%.
In August 2026, Applitools lost estimated Share of Search among visual regression testing tools worldwide, from 8% to 5.5%.
Estimated monthly branded searches for BackstopJS worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
Where does Chromatic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Design system platforms | 1st of 5 | 87.7% | Show ranking |
| Visual regression testing tools | 1st of 4 | 93% | Shown above |
How is Chromatic measured?
Brandwave collects information about searches that people make online using Chromatic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- chromatic
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