Brandwave

How popular isChromatic in search?

In August 2026, there were an estimated 60.5K branded searches for Chromatic worldwide which is down 18.2% over the last 11 months. Chromatic holds 87.7% estimated Share of Search among design system platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chromatic87.7%
  2. zeroheight9.6%
  3. Storybook2.3%
  4. Supernova0.38%
  5. Knapsack0.03%
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Which design system platforms compete with Chromatic?

Chromatic against design system platforms worldwide, by month

Share of Search by month for Chromatic, zeroheight, Storybook. The figures are in the table below the chart.

View monthly share of search table
MonthChromaticzeroheightStorybookSupernovaKnapsack
Oct 202584.7%11.4%3.3%0.55%0.02%
Nov 202587.1%9.6%2.8%0.46%0.06%
Dec 202588.8%7.9%2.9%0.38%0.05%
Jan 202687.1%9.6%2.8%0.46%0.02%
Feb 202685.3%11.5%2.7%0.55%0.04%
Mar 202685.2%11.4%2.8%0.55%0.03%
Apr 202685.2%11.4%2.7%0.68%0.03%
May 202682.7%13.6%3.2%0.53%0.03%
Jun 202685.8%11.5%2.3%0.45%0.03%
Jul 202683.1%13.6%2.7%0.54%0.03%
Aug 202687.7%9.6%2.3%0.38%0.03%
Sep 2026—————
  1. 1.Chromatic

    87.7%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.6 points.

  2. Held 2nd. 6.6K estimated branded searches, -18.6% vs prior month. Share -4.1 points.

  3. 3.Storybook

    2.3%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Supernova

    0.38%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  5. 5.Knapsack

    0.03%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Chromatic and its closest rivals

How has branded search demand for Chromatic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chromatic worldwide fell from 74K to 60.5K.
  • Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among design system platforms worldwide increased from 84.7% to 87.7%.
  • Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among design system platforms worldwide peaked at 88.8% in December 2025 and was lowest at 82.7% in May 2026.

How did search popularity change for design system platforms worldwide in August 2026?

  1. In August 2026, Chromatic gained estimated Share of Search among design system platforms worldwide, from 83.1% to 87.7%.

  2. In August 2026, zeroheight lost estimated Share of Search among design system platforms worldwide, from 13.6% to 9.6%.

  3. Estimated monthly branded searches for Supernova worldwide fell 45.8% over 11 measured months, from 480 to 260 in August 2026.

  4. Estimated monthly branded searches for Storybook worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

Where does Chromatic compete?

Chromatic is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Design system platforms1st of 587.7%Shown above
Visual regression testing tools1st of 493%Show ranking

How is Chromatic measured?

Brandwave collects information about searches that people make online using Chromatic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chromatic

Do you work for Chromatic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Chromatic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.