How popular isChromatic in search?
In August 2026, there were an estimated 60.5K branded searches for Chromatic worldwide which is down 18.2% over the last 11 months. Chromatic holds 87.7% estimated Share of Search among design system platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chromatic87.7%zeroheight9.6%
Storybook2.3%
Supernova0.38%
Knapsack0.03%
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Which design system platforms compete with Chromatic?
Share of Search by month for Chromatic, zeroheight, Storybook. The figures are in the table below the chart.
View monthly share of search table
| Month | Chromatic | zeroheight | Storybook | Supernova | Knapsack |
|---|---|---|---|---|---|
| Oct 2025 | 84.7% | 11.4% | 3.3% | 0.55% | 0.02% |
| Nov 2025 | 87.1% | 9.6% | 2.8% | 0.46% | 0.06% |
| Dec 2025 | 88.8% | 7.9% | 2.9% | 0.38% | 0.05% |
| Jan 2026 | 87.1% | 9.6% | 2.8% | 0.46% | 0.02% |
| Feb 2026 | 85.3% | 11.5% | 2.7% | 0.55% | 0.04% |
| Mar 2026 | 85.2% | 11.4% | 2.8% | 0.55% | 0.03% |
| Apr 2026 | 85.2% | 11.4% | 2.7% | 0.68% | 0.03% |
| May 2026 | 82.7% | 13.6% | 3.2% | 0.53% | 0.03% |
| Jun 2026 | 85.8% | 11.5% | 2.3% | 0.45% | 0.03% |
| Jul 2026 | 83.1% | 13.6% | 2.7% | 0.54% | 0.03% |
| Aug 2026 | 87.7% | 9.6% | 2.3% | 0.38% | 0.03% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.7% | 60.5K | +22.2% | +4.6 points | |
| 2, held 2nd | 9.6% | 6.6K | -18.6% | -4.1 points | |
| 3, held 3rd | 2.3% | 1.6K | 0% | -0.4 points | |
| 4, held 4th | 0.38% | 260 | -18.8% | -0.2 points | |
| 5, held 5th | 0.03% | 20 | 0% | 0 points |
87.7%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.6 points.
9.6%
Held 2nd. 6.6K estimated branded searches, -18.6% vs prior month. Share -4.1 points.
2.3%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.38%
Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
5.
Knapsack0.03%
Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Chromatic and its closest rivals
How has branded search demand for Chromatic changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Chromatic worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among design system platforms worldwide increased from 84.7% to 87.7%.
- Across the 11 months ending August 2026, Chromatic’s estimated Share of Search among design system platforms worldwide peaked at 88.8% in December 2025 and was lowest at 82.7% in May 2026.
How did search popularity change for design system platforms worldwide in August 2026?
4 changes

In August 2026, Chromatic gained estimated Share of Search among design system platforms worldwide, from 83.1% to 87.7%.
In August 2026, zeroheight lost estimated Share of Search among design system platforms worldwide, from 13.6% to 9.6%.

Estimated monthly branded searches for Supernova worldwide fell 45.8% over 11 measured months, from 480 to 260 in August 2026.

Estimated monthly branded searches for Storybook worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.
Where does Chromatic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Design system platforms | 1st of 5 | 87.7% | Shown above |
| Visual regression testing tools | 1st of 4 | 93% | Show ranking |
How is Chromatic measured?
Brandwave collects information about searches that people make online using Chromatic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- chromatic
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Is Chromatic your brand?
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