Brandwave

How popular isApplitools in search?

In August 2026, there were an estimated 3.6K branded searches for Applitools worldwide which is down 45.5% over the last 11 months. Applitools holds 1.4% estimated Share of Search among AI testing tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Meticulous93%
  2. Mabl2.5%
  3. Testim2%
  4. Applitools1.4%
  5. QA Wolf1.1%
Applitools website (opens in a new tab)

Follow Applitools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Applitools compete?

Applitools is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI testing tools4th of 51.4%Shown below
Visual regression testing tools2nd of 45.5%Show ranking

Which AI testing tools compete with Applitools?

Applitools against AI testing tools worldwide, by month

Share of Search by month for Meticulous, Mabl, Testim, Applitools. The figures are in the table below the chart.

View monthly share of search table
MonthMeticulousMablTestimApplitoolsQA Wolf
Oct 202590.1%3%3.6%2%1.3%
Nov 202590.1%3%3.6%2%1.3%
Dec 202589.7%3%3.6%2.4%1.3%
Jan 202689.9%2.4%3%3.6%1.1%
Feb 202687.7%3.5%4.3%2.9%1.6%
Mar 202688.9%3.6%3.6%2.4%1.6%
Apr 202687.4%3.5%4.3%2.9%1.9%
May 202690.4%3%3%2%1.6%
Jun 202690.4%3%3%1.6%2%
Jul 202692.1%2.5%2.5%1.6%1.3%
Aug 202693%2.5%2%1.4%1.1%
Sep 2026—————

  1. 1.Meticulous

    93%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Mabl

    2.5%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Testim

    2%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  4. 4.Applitools

    1.4%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.QA Wolf

    1.1%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.

Compare search popularity between Applitools and its closest rivals

How has branded search demand for Applitools changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Applitools worldwide fell from 6.6K to 3.6K.
  • Across the 11 months ending August 2026, Applitools’ estimated Share of Search among AI testing tools worldwide decreased from 2% to 1.4%.
  • Across the 11 months ending August 2026, Applitools’ estimated Share of Search among AI testing tools worldwide peaked at 3.6% in January 2026 and was lowest at 1.4% in August 2026.

How did search popularity change for AI testing tools worldwide in August 2026?

  1. In August 2026, Meticulous gained estimated Share of Search among AI testing tools worldwide, from 92.1% to 93%.

  2. Estimated monthly branded searches for Testim worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Applitools worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  4. Estimated monthly branded searches for QA Wolf worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Mabl worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

How is Applitools measured?

Brandwave collects information about searches that people make online using Applitools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • applitools

Do you work for Applitools? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Applitools your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free