Brandwave

AI testing tools:Which brands are most popular in search?

In August 2026, Meticulous was the most searched among AI testing tools worldwide, with an estimated 246K branded searches and 93% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Meticulous93%
  2. Mabl2.5%
  3. Testim2%
  4. Applitools1.4%
  5. QA Wolf1.1%

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Share of SearchLeaderboard

Compare the tools that write and run software tests with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI testing tools worldwide, by month

Share of Search by month for Meticulous, Mabl, Testim. The figures are in the table below the chart.

View monthly share of search table
MonthMeticulousMablTestimApplitoolsQA Wolf
Oct 202590.1%3%3.6%2%1.3%
Nov 202590.1%3%3.6%2%1.3%
Dec 202589.7%3%3.6%2.4%1.3%
Jan 202689.9%2.4%3%3.6%1.1%
Feb 202687.7%3.5%4.3%2.9%1.6%
Mar 202688.9%3.6%3.6%2.4%1.6%
Apr 202687.4%3.5%4.3%2.9%1.9%
May 202690.4%3%3%2%1.6%
Jun 202690.4%3%3%1.6%2%
Jul 202692.1%2.5%2.5%1.6%1.3%
Aug 202693%2.5%2%1.4%1.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Meticulous

    93%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.9 points.

  2. 2.Mabl

    2.5%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Testim

    2%

    Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  4. 4.Applitools

    1.4%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  5. 5.QA Wolf

    1.1%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among AI testing tools worldwide?

In August 2026, Meticulous was the most searched among AI testing tools worldwide, with an estimated 246K branded searches and 93% estimated Share of Search within this set. Mabl is in 2nd place, 90.5 percentage points behind at 2.5% Share of Search.

Global AI testing tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Meticulous90.1% → 93%93%Aug 202687.4%Apr 20261st
Mabl3% → 2.5%3.6%Mar 20262.4%Jan 20263rd → 2nd
Testim3.6% → 2%4.3%Feb 20262%Aug 20262nd → 3rd
Applitools2% → 1.4%3.6%Jan 20261.4%Aug 20264th
QA Wolf1.3% → 1.1%2%Jun 20261.1%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Meticulous’ estimated Share of Search among AI testing tools worldwide increased from 90.1% to 93%.
  • Across the 11 months ending August 2026, Testim’s estimated Share of Search among AI testing tools worldwide decreased from 3.6% to 2%.
  • Across the 11 months ending August 2026, Applitools’ estimated Share of Search among AI testing tools worldwide decreased from 2% to 1.4%.
  • Across the 11 months ending August 2026, Meticulous’ estimated Share of Search among AI testing tools worldwide peaked at 93% in August 2026 and was lowest at 87.4% in April 2026.
  • Across the 11 months ending August 2026, Mabl’s estimated Share of Search among AI testing tools worldwide peaked at 3.6% in March 2026 and was lowest at 2.4% in January 2026.
  • Across the 11 months ending August 2026, Testim’s estimated Share of Search among AI testing tools worldwide peaked at 4.3% in February 2026 and was lowest at 2% in August 2026.
  • Across the 11 months ending August 2026, Applitools’ estimated Share of Search among AI testing tools worldwide peaked at 3.6% in January 2026 and was lowest at 1.4% in August 2026.
  • Across the 11 months ending August 2026, Mabl rose from 3rd to 2nd among AI testing tools worldwide.
  • Across the 11 months ending August 2026, Testim fell from 2nd to 3rd among AI testing tools worldwide.
  • Across the 11 months ending August 2026, QA Wolf held steady: its estimated Share of Search among AI testing tools worldwide moved less than 0.5 percentage points.

How did search popularity change for AI testing tools worldwide in August 2026?

  1. In August 2026, Meticulous gained estimated Share of Search among AI testing tools worldwide, from 92.1% to 93%.

  2. Estimated monthly branded searches for Testim worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026.

  3. Estimated monthly branded searches for Applitools worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  4. Estimated monthly branded searches for QA Wolf worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Mabl worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

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