Applitools vs QA Wolf:Which is more popular by branded search?
In August 2026, Applitools had more branded searches than QA Wolf among AI testing tools worldwide. Applitools was estimated to have 3.6K branded searches compared to QA Wolf’s 2.9K, and held a 1.4% Share of Search versus QA Wolf’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Applitools or QA Wolf?
Compare the tools that write and run software tests with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Applitools, QA Wolf. The figures are in the table below the chart.
View monthly share of search table
| Month | Meticulous | Mabl | Testim | Applitools | QA Wolf |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 3% | 3.6% | 2% | 1.3% |
| Nov 2025 | 90.1% | 3% | 3.6% | 2% | 1.3% |
| Dec 2025 | 89.7% | 3% | 3.6% | 2.4% | 1.3% |
| Jan 2026 | 89.9% | 2.4% | 3% | 3.6% | 1.1% |
| Feb 2026 | 87.7% | 3.5% | 4.3% | 2.9% | 1.6% |
| Mar 2026 | 88.9% | 3.6% | 3.6% | 2.4% | 1.6% |
| Apr 2026 | 87.4% | 3.5% | 4.3% | 2.9% | 1.9% |
| May 2026 | 90.4% | 3% | 3% | 2% | 1.6% |
| Jun 2026 | 90.4% | 3% | 3% | 1.6% | 2% |
| Jul 2026 | 92.1% | 2.5% | 2.5% | 1.6% | 1.3% |
| Aug 2026 | 93% | 2.5% | 2% | 1.4% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Applitools and QA Wolf comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: QA Wolf took it in June 2026, Applitools took it in July 2026.
- Across the 11 months ending August 2026, Applitools’ estimated Share of Search among AI testing tools worldwide moved from 2% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 11 months ending August 2026, QA Wolf’s estimated Share of Search among AI testing tools worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for AI testing tools worldwide in August 2026?
2 changes
Estimated monthly branded searches for Applitools worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
Estimated monthly branded searches for QA Wolf worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Applitools’ and QA Wolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Applitools
1 branded search term
- applitools
QA Wolf
1 branded search term
- qa wolf
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.