How popular isPlaywright in search?
In August 2026, there were an estimated 368K branded searches for Playwright worldwide which is up 22.3% over the last 11 months. Playwright holds 40.1% estimated Share of Search among test automation platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Playwright40.1%
Cypress32.8%
BrowserStack22%
TestMu AI4.3%
Selenium0.88%
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Where does Playwright compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Test automation platforms | 1st of 5 | 40.1% | Shown below |
| Browser automation tools | 1st of 5 | 47.7% | Show ranking |
Which test automation platforms compete with Playwright?
Share of Search by month for Playwright, Cypress, BrowserStack, TestMu AI. The figures are in the table below the chart.
View monthly share of search table
| Month | Playwright | Cypress | BrowserStack | TestMu AI | Selenium |
|---|---|---|---|---|---|
| Oct 2025 | 33.8% | 41.3% | 18.6% | 4.7% | 1.7% |
| Nov 2025 | 33.9% | 41.4% | 18.7% | 4.7% | 1.4% |
| Dec 2025 | 34% | 41.5% | 18.7% | 4.7% | 1.1% |
| Jan 2026 | 38.1% | 38.1% | 17.2% | 5.5% | 1.3% |
| Feb 2026 | 42.6% | 28.5% | 23.4% | 4.5% | 0.94% |
| Mar 2026 | 42.1% | 34.4% | 18.9% | 3.7% | 0.93% |
| Apr 2026 | 42% | 34.3% | 18.9% | 3.9% | 0.92% |
| May 2026 | 42.1% | 34.4% | 18.9% | 3.8% | 0.93% |
| Jun 2026 | 46.8% | 31.3% | 17.2% | 3.8% | 0.84% |
| Jul 2026 | 45% | 30.1% | 20.2% | 3.9% | 0.81% |
| Aug 2026 | 40.1% | 32.8% | 22% | 4.3% | 0.88% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 368K | -18.2% | -4.9 points | |
| 2, held 2nd | 32.8% | 301K | 0% | +2.7 points | |
| 3, held 3rd | 22% | 202K | -0.01% | +1.8 points | |
| 4, held 4th | 4.3% | 39.1K | +0.72% | +0.4 points | |
| 5, held 5th | 0.88% | 8.1K | 0% | +0.1 points |
40.1%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.9 points.
2.
Cypress32.8%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +2.7 points.
22%
Held 3rd. 202K estimated branded searches, -0.01% vs prior month. Share +1.8 points.
4.3%
Held 4th. 39.1K estimated branded searches, +0.72% vs prior month. Share +0.4 points.
5.
Selenium0.88%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Playwright and its closest rivals
How has branded search demand for Playwright changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Playwright worldwide rose from 301K to 368K.
- Across the 11 months ending August 2026, Playwright’s estimated Share of Search among test automation platforms worldwide increased from 33.8% to 40.1%.
- Across the 11 months ending August 2026, Playwright’s estimated Share of Search among test automation platforms worldwide peaked at 46.8% in June 2026 and was lowest at 33.8% in October 2025.
- Across the 11 months ending August 2026, Playwright rose from 2nd to 1st among test automation platforms worldwide.
How did search popularity change for test automation platforms worldwide in August 2026?
4 changes
In August 2026, Cypress gained estimated Share of Search among test automation platforms worldwide, from 30.1% to 32.8%.
In August 2026, BrowserStack gained estimated Share of Search among test automation platforms worldwide, from 20.2% to 22%.
In August 2026, Playwright lost estimated Share of Search among test automation platforms worldwide, from 45% to 40.1%.
Estimated monthly branded searches for Selenium worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.
How is Playwright measured?
Brandwave collects information about searches that people make online using Playwright’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- playwright
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Is Playwright your brand?
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