Brandwave

How popular isPing Identity in search?

In August 2026, there were an estimated 30.9K branded searches for Ping Identity worldwide which is down 30.2% over the last 11 months. Ping Identity holds 2.8% estimated Share of Search among workforce identity platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Okta62.7%
  2. Microsoft Entra25%
  3. JumpCloud5.6%
  4. Cisco Duo3.8%
  5. Ping Identity2.8%
Ping Identity website (opens in a new tab)

Follow Ping Identity and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which workforce identity platforms compete with Ping Identity?

Ping Identity against workforce identity platforms worldwide, by month

Share of Search by month for Okta, Microsoft Entra, JumpCloud, Cisco Duo, Ping Identity. The figures are in the table below the chart.

View monthly share of search table
MonthOktaMicrosoft EntraJumpCloudCisco DuoPing Identity
Oct 202562.8%24%4.6%4.6%4.1%
Nov 202565.5%23.1%3.9%4%3.5%
Dec 202564.7%24.7%3.9%3.9%2.9%
Jan 202662.9%24.8%4.6%4.4%3.4%
Feb 202664.4%24.6%4.7%3.4%2.8%
Mar 202666.5%23.2%3.9%3.5%2.9%
Apr 202663.8%24.3%4.6%3.9%3.4%
May 202664.5%24.6%4.7%3.5%2.8%
Jun 202662.5%25.7%5.6%3.5%2.8%
Jul 202662.2%26.1%5.6%3.4%2.8%
Aug 202662.7%25%5.6%3.8%2.8%
Sep 2026—————
  1. 1.Okta

    62.7%

    held 1st · 683K estimated branded searches · -<0.01% vs prior month · +0.5 points

  2. held 2nd · 273K estimated branded searches · -4.7% vs prior month · -1 points

  3. 3.JumpCloud

    5.6%

    held 3rd · 60.9K estimated branded searches · -0.42% vs prior month · 0 points

  4. 4.Cisco Duo

    3.8%

    held 4th · 41.7K estimated branded searches · +12.1% vs prior month · +0.4 points

  5. held 5th · 30.9K estimated branded searches · +2.4% vs prior month · +0.1 points

Compare search popularity between Ping Identity and its closest rivals

How has branded search demand for Ping Identity changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ping Identity worldwide fell from 44.3K to 30.9K.
  • Across the 11 months ending August 2026, Ping Identity’s estimated Share of Search among workforce identity platforms worldwide decreased from 4.1% to 2.8%.
  • Across the 11 months ending August 2026, Ping Identity’s estimated Share of Search among workforce identity platforms worldwide peaked at 4.1% in October 2025 and was lowest at 2.8% in July 2026.

How did search popularity change for workforce identity platforms worldwide in August 2026?

  1. In August 2026, Microsoft Entra lost estimated Share of Search among workforce identity platforms worldwide, from 26.1% to 25%.

  2. Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026.

  3. Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026.

  4. Estimated monthly branded searches for Cisco Duo worldwide fell 16.8% over 11 measured months, from 50.1K to 41.7K in August 2026.

How is Ping Identity measured?

Brandwave collects information about searches that people make online using Ping Identity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • ping identity
  • ping identity app
  • ping identity software
  • pingidentity
  • pingidentity com

Do you work for Ping Identity? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Ping Identity your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.