Brandwave

How popular isPhrase in search?

In August 2026, there were an estimated 4.1K branded searches for Phrase worldwide which is down 8.6% over the last 11 months. Phrase holds 11% estimated Share of Search among translation management systems worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crowdin41.4%
  2. Lokalise22.4%
  3. Smartling18.6%
  4. Phrase11%
  5. Transifex6.6%
  6. Memsource0.03%
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Which translation management systems compete with Phrase?

Phrase against translation management systems worldwide, by month

Share of Search by month for Crowdin, Lokalise, Smartling, Phrase, Transifex. The figures are in the table below the chart.

View monthly share of search table
MonthCrowdinLokaliseSmartlingPhraseTransifexMemsource
Oct 202537.6%25.6%20.6%8.9%7.3%0.08%
Nov 202539.5%26.8%17.8%8.1%7.7%0.08%
Dec 202536.7%24.7%20.6%9.1%8.7%0.05%
Jan 202643%23.6%19.4%7%6.9%0.04%
Feb 202639.4%26.4%17.7%8.7%7.7%0.04%
Mar 202635.8%29.2%19.7%8.3%7%0.04%
Apr 202640.2%26.8%18.1%8.5%6.3%0.06%
May 202642.5%23.2%19.3%8.3%6.7%0.07%
Jun 202637.7%24.9%20.7%9.5%7.2%0.02%
Jul 202640%21.8%22.1%9.8%6.3%0.03%
Aug 202641.4%22.4%18.6%11%6.6%0.03%
Sep 2026——————

  1. 1.Crowdin

    41.4%

    Held 1st. 15.3K estimated branded searches, -0.45% vs prior month. Share +1.4 points.

  2. 2.Lokalise

    22.4%

    Moved from 3rd to 2nd. 8.3K estimated branded searches, -0.95% vs prior month. Share +0.7 points.

  3. 3.Smartling

    18.6%

    Moved from 2nd to 3rd. 6.9K estimated branded searches, -19.1% vs prior month. Share -3.5 points.

  4. 4.Phrase

    11%

    Held 4th. 4.1K estimated branded searches, +8% vs prior month. Share +1.2 points.

  5. 5.Transifex

    6.6%

    Held 5th. 2.4K estimated branded searches, -0.41% vs prior month. Share +0.2 points.

  6. 6.Memsource

    0.03%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Phrase and its closest rivals

How has branded search demand for Phrase changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Phrase worldwide fell from 4.4K to 4.1K.
  • Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management systems worldwide increased from 8.9% to 11%.
  • Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management systems worldwide peaked at 11% in August 2026 and was lowest at 7% in January 2026.

How did search popularity change for translation management systems worldwide in August 2026?

  1. In August 2026, Lokalise overtook Smartling to rank 2nd among translation management systems worldwide, at 22.4%.

  2. In August 2026, Crowdin gained estimated Share of Search among translation management systems worldwide, from 40% to 41.4%.

  3. In August 2026, Phrase gained estimated Share of Search among translation management systems worldwide, from 9.8% to 11%.

  4. In August 2026, Smartling lost estimated Share of Search among translation management systems worldwide, from 22.1% to 18.6%.

  5. Estimated monthly branded searches for Memsource worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.

  6. Estimated monthly branded searches for Transifex worldwide fell 33.6% over 11 measured months, from 3.7K to 2.4K in August 2026.

Where does Phrase compete?

Phrase is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website localization platforms4th of 58.1%Show ranking
Translation management systems4th of 611%Shown above
Translation management platforms4th of 511%Show ranking

How is Phrase measured?

Brandwave collects information about searches that people make online using Phrase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • phrase com
  • phrase localization
  • phrase localization platform
  • phrase strings
  • phrase tms
  • phrase translation

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How the Brand Demand Index is measured

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