Brandwave

How popular isCrowdin in search?

In August 2026, there were an estimated 15.3K branded searches for Crowdin worldwide which is down 18.4% over the last 11 months. Crowdin holds 41.4% estimated Share of Search among translation management systems worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crowdin41.4%
  2. Lokalise22.4%
  3. Smartling18.6%
  4. Phrase11%
  5. Transifex6.6%
  6. Memsource0.03%
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Which translation management systems compete with Crowdin?

Crowdin against translation management systems worldwide, by month

Share of Search by month for Crowdin, Lokalise, Smartling, Phrase, Transifex. The figures are in the table below the chart.

View monthly share of search table
MonthCrowdinLokaliseSmartlingPhraseTransifexMemsource
Oct 202537.6%25.6%20.6%8.9%7.3%0.08%
Nov 202539.5%26.8%17.8%8.1%7.7%0.08%
Dec 202536.7%24.7%20.6%9.1%8.7%0.05%
Jan 202643%23.6%19.4%7%6.9%0.04%
Feb 202639.4%26.4%17.7%8.7%7.7%0.04%
Mar 202635.8%29.2%19.7%8.3%7%0.04%
Apr 202640.2%26.8%18.1%8.5%6.3%0.06%
May 202642.5%23.2%19.3%8.3%6.7%0.07%
Jun 202637.7%24.9%20.7%9.5%7.2%0.02%
Jul 202640%21.8%22.1%9.8%6.3%0.03%
Aug 202641.4%22.4%18.6%11%6.6%0.03%
Sep 2026——————

  1. 1.Crowdin

    41.4%

    Held 1st. 15.3K estimated branded searches, -0.45% vs prior month. Share +1.4 points.

  2. 2.Lokalise

    22.4%

    Moved from 3rd to 2nd. 8.3K estimated branded searches, -0.95% vs prior month. Share +0.7 points.

  3. 3.Smartling

    18.6%

    Moved from 2nd to 3rd. 6.9K estimated branded searches, -19.1% vs prior month. Share -3.5 points.

  4. 4.Phrase

    11%

    Held 4th. 4.1K estimated branded searches, +8% vs prior month. Share +1.2 points.

  5. 5.Transifex

    6.6%

    Held 5th. 2.4K estimated branded searches, -0.41% vs prior month. Share +0.2 points.

  6. 6.Memsource

    0.03%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Crowdin and its closest rivals

How has branded search demand for Crowdin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Crowdin worldwide fell from 18.8K to 15.3K.
  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among translation management systems worldwide increased from 37.6% to 41.4%.
  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among translation management systems worldwide peaked at 43% in January 2026 and was lowest at 35.8% in March 2026.

How did search popularity change for translation management systems worldwide in August 2026?

  1. In August 2026, Lokalise overtook Smartling to rank 2nd among translation management systems worldwide, at 22.4%.

  2. In August 2026, Crowdin gained estimated Share of Search among translation management systems worldwide, from 40% to 41.4%.

  3. In August 2026, Phrase gained estimated Share of Search among translation management systems worldwide, from 9.8% to 11%.

  4. In August 2026, Smartling lost estimated Share of Search among translation management systems worldwide, from 22.1% to 18.6%.

  5. Estimated monthly branded searches for Memsource worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.

  6. Estimated monthly branded searches for Transifex worldwide fell 33.6% over 11 measured months, from 3.7K to 2.4K in August 2026.

Where does Crowdin compete?

Crowdin is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website localization platforms2nd of 530.4%Show ranking
Translation management systems1st of 641.4%Shown above
Translation management platforms1st of 541.4%Show ranking

How is Crowdin measured?

Brandwave collects information about searches that people make online using Crowdin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • crowdin
  • crowdin app
  • crowdin com
  • crowdin platform
  • crowdin software
  • crowdin translation

Do you work for Crowdin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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