Brandwave

How popular isPaperpile?

In September 2026, people searched for Paperpile by name about 22,500 times worldwide, a 17.9% decrease from the previous year. These searches made up 0.88% of all global citation and reference tool searches, placing Paperpile sixth out of seven tools. When we asked both ChatGPT and Google AI Overviews about citation and reference tools, Paperpile appeared in two of the five answers and was the joint fourth most recommended of the seven.

Search and AI answers in September 2026

Paperpile is the sixth most searched of 7 competitors and the joint fourth most recommended in AI answers.

  1. MendeleyShare of searches 26.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MyBibShare of searches 26.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ScribbrShare of searches 21.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. Citation MachineShare of searches 17.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. PaperpileShare of searches 0.88%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+2 more

Paperpile website (opens in a new tab)

Follow Paperpile and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top citation and reference tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paperpile was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Paperpile is the joint fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zotero1st
  2. Mendeley2nd
  3. EndNote3rd
  4. MyBib4th
  5. Paperpile4th
  6. Citation Machine6th
  7. Scribbr7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mendeley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zotero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EndNote4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyBib2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paperpile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scribbr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Citation Machine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about citation and reference tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which citation and reference tools compete with Paperpile?

Paperpile against citation and reference tools worldwide, by month

Share of searches by month for Mendeley, MyBib, Scribbr, Citation Machine, EndNote, Paperpile. The figures are in the table below the chart.

View monthly share of searches table
MonthMendeleyMyBibScribbrCitation MachineEndNotePaperpileZotero
Oct 202522.2%22.2%27%22.2%5.4%0.73%0.18%
Nov 202523.6%23.6%23.6%23.6%4.7%0.78%0.15%
Dec 202522.1%22.1%27%22.1%5.4%1.1%0.18%
Jan 202619.6%24%29.4%19.6%5.9%1.2%0.24%
Feb 202617.1%25.6%25.6%25.6%5.1%0.84%0.25%
Mar 202617.7%26.5%26.5%21.7%6.5%0.87%0.26%
Apr 202622.1%27.1%22.1%22.1%5.4%0.89%0.27%
May 202621.9%26.8%26.8%17.9%5.4%0.88%0.32%
Jun 202626.3%21.5%26.3%17.6%6.4%1.3%0.39%
Jul 202627.5%18.4%22.5%22.5%6.8%1.4%0.91%
Aug 202629.5%24.1%24.1%13.2%7.2%1.2%0.65%
Sep 202626.8%26.8%21.9%17.9%5.4%0.88%0.48%
  1. 1.Mendeley

    26.8%

    Held 1st. 673K estimated branded searches, +49.6% vs prior month. Share -2.8 points.

  2. 2.MyBib

    26.8%

    Held 2nd. 673K estimated branded searches, +82.9% vs prior month. Share +2.6 points.

  3. 3.Scribbr

    21.9%

    Held 3rd. 550K estimated branded searches, +49.5% vs prior month. Share -2.3 points.

  4. Held 4th. 450K estimated branded searches, +123.9% vs prior month. Share +4.7 points.

  5. 5.EndNote

    5.4%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share -1.8 points.

  6. 6.Paperpile

    0.88%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share -0.3 points.

  7. 7.Zotero

    0.48%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

Compare popularity between Paperpile and its closest rivals

Every comparison with Paperpile

9 comparisons

How has branded search demand for Paperpile changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Paperpile worldwide fell from 27.4K to 22.5K.
  • Across the 12 months ending September 2026, Paperpile’s share of searches among citation and reference tools worldwide held steady, from 0.73% to 0.88%.

How did search popularity change for citation and reference tools worldwide in September 2026?

6 changes
  1. In September 2026, Citation Machine gained share of searches among citation and reference tools worldwide, from 13.2% to 17.9%.

  2. In September 2026, MyBib gained share of searches among citation and reference tools worldwide, from 24.1% to 26.8%.

  3. In September 2026, Mendeley lost share of searches among citation and reference tools worldwide, from 29.5% to 26.8%.

  4. In September 2026, Scribbr lost share of searches among citation and reference tools worldwide, from 24.1% to 21.9%.

  5. In September 2026, EndNote lost share of searches among citation and reference tools worldwide, from 7.2% to 5.4%.

  6. Estimated monthly branded searches for Zotero worldwide rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026.

How are Paperpile’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Paperpile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • paperpile
  • paperpile app
  • paperpile reference manager

Do you work for Paperpile? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Paperpile compete?

Paperpile is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Citation and reference tools6th of 70.88%Shown above
Reference management software5th of 71.3%Show ranking
Creator with pink hair and a pink jacket

Is Paperpile your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.