Brandwave

Paperpile vs Zotero:Which is more popular by branded search?

In August 2026, Zotero had more branded searches than Paperpile among reference management software worldwide. Zotero was estimated to have 567K branded searches compared to Paperpile’s 18.4K, and held a 46.4% Share of Search versus Paperpile’s 1.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among reference management software worldwide in August 2026Which is more popular in search, Paperpile or Zotero?
Paperpile1.5%18.4K searches
vs
Zotero46.4%567K searches

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Which is more popular in search, Paperpile or Zotero?

Compare services and tools used to organize research references and citations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Paperpile and Zotero among reference management software worldwide, by month

Share of Search by month for Zotero, Paperpile. The figures are in the table below the chart.

View monthly share of search table
MonthZoteroMendeleyEndNotePaperpileRefWorks
Oct 202546%40.8%9.2%1.2%2.8%
Nov 202542.5%45.1%8.5%1.4%2.6%
Dec 202540.9%44.6%10%2%2.5%
Jan 202649.1%36.6%9.8%2%2.5%
Feb 202649.1%36.5%9.8%1.6%3%
Mar 202648.4%35.3%11.7%1.6%3%
Apr 202646.1%41%9.1%1.5%2.3%
May 202646.1%40.9%9.1%1.5%2.3%
Jun 202646%41.6%9.1%1.8%1.5%
Jul 202651.1%37.5%8.3%1.7%1.4%
Aug 202646.4%41.7%9.1%1.5%1.3%
Sep 2026—————

How has the Paperpile and Zotero comparison changed over the last 12 months?

How did search popularity change for reference management software worldwide in August 2026?

  1. In August 2026, Zotero lost estimated Share of Search among reference management software worldwide, from 51.1% to 46.4%.

  2. Estimated monthly branded searches for Paperpile worldwide fell 32.7% over 11 measured months, from 27.4K to 18.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Paperpile’s and Zotero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paperpile

4 branded search terms

  • paperpile
  • paperpile app
  • paperpile com
  • paperpile reference manager

Zotero

4 branded search terms

  • reference manager zotero
  • zotero
  • zotero app
  • zotero org

How the Brand Demand Index is measured

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