Brandwave

How popular isMendeley in search?

In September 2026, there were an estimated 738K branded searches for Mendeley worldwide which is down 17.1% over the last 12 months. Mendeley holds 27% estimated Share of Search among citation and reference tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mendeley27%
  2. MyBib27%
  3. Scribbr22.1%
  4. Citation Machine18%
  5. EndNote5.4%
  6. Zotero0.49%
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Which citation and reference tools compete with Mendeley?

Mendeley against citation and reference tools worldwide, by month

Share of Search by month for Mendeley, MyBib, Scribbr, Citation Machine, EndNote. The figures are in the table below the chart.

View monthly share of search table
MonthMendeleyMyBibScribbrCitation MachineEndNoteZotero
Oct 202522.4%22.4%27.2%22.4%5.5%0.18%
Nov 202523.8%23.8%23.8%23.8%4.8%0.16%
Dec 202522.3%22.3%27.3%22.3%5.5%0.18%
Jan 202619.9%24.3%29.7%19.9%6%0.24%
Feb 202617.2%25.8%25.8%25.8%5.2%0.25%
Mar 202617.9%26.7%26.7%21.9%6.5%0.26%
Apr 202622.3%27.3%22.3%22.3%5.5%0.27%
May 202622.1%27%27%18.1%5.4%0.33%
Jun 202626.7%21.8%26.7%17.9%6.5%0.39%
Jul 202627.9%18.7%22.8%22.8%6.9%0.92%
Aug 202629.9%24.4%24.4%13.3%7.3%0.66%
Sep 202627%27%22.1%18%5.4%0.49%

  1. 1.Mendeley

    27%

    Held 1st. 673K estimated branded searches, +49.6% vs prior month. Share -2.9 points.

  2. 2.MyBib

    27%

    Held 2nd. 673K estimated branded searches, +82.9% vs prior month. Share +2.6 points.

  3. 3.Scribbr

    22.1%

    Held 3rd. 550K estimated branded searches, +49.5% vs prior month. Share -2.4 points.

  4. 4.Citation Machine

    18%

    Held 4th. 450K estimated branded searches, +123.9% vs prior month. Share +4.7 points.

  5. 5.EndNote

    5.4%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share -1.9 points.

  6. 6.Zotero

    0.49%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

Compare search popularity between Mendeley and its closest rivals

Every comparison with Mendeley

How has branded search demand for Mendeley changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mendeley worldwide fell from 891K to 738K.
  • Across the 12 months ending September 2026, Mendeley’s estimated Share of Search among citation and reference tools worldwide increased from 22.4% to 27%.
  • Across the 12 months ending September 2026, Mendeley’s estimated Share of Search among citation and reference tools worldwide peaked at 29.9% in August 2026 and was lowest at 17.2% in February 2026.
  • Across the 12 months ending September 2026, Mendeley rose from 3rd to 1st among citation and reference tools worldwide.

How did search popularity change for citation and reference tools worldwide in September 2026?

  1. In September 2026, Citation Machine gained estimated Share of Search among citation and reference tools worldwide, from 13.3% to 18%.

  2. In September 2026, MyBib gained estimated Share of Search among citation and reference tools worldwide, from 24.4% to 27%.

  3. In September 2026, Mendeley lost estimated Share of Search among citation and reference tools worldwide, from 29.9% to 27%.

  4. In September 2026, Scribbr lost estimated Share of Search among citation and reference tools worldwide, from 24.4% to 22.1%.

  5. In September 2026, EndNote lost estimated Share of Search among citation and reference tools worldwide, from 7.3% to 5.4%.

  6. Estimated monthly branded searches for Zotero worldwide rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026.

Where does Mendeley compete?

Mendeley is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Citation and reference tools1st of 627%Shown above
Reference management software2nd of 541.7%Show ranking
Reference manager software1st of 382.1%Show ranking

How is Mendeley measured?

Brandwave collects information about searches that people make online using Mendeley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • mendeley
  • mendeley app
  • mendeley reference manager
  • mendeley software

Do you work for Mendeley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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