Brandwave

How popular isEndNote in search?

In September 2026, there were an estimated 136K branded searches for EndNote worldwide which is down 32.9% over the last 12 months. EndNote holds 5.4% estimated Share of Search among citation and reference tools worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mendeley27%
  2. MyBib27%
  3. Scribbr22.1%
  4. Citation Machine18%
  5. EndNote5.4%
  6. Zotero0.49%
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Which citation and reference tools compete with EndNote?

EndNote against citation and reference tools worldwide, by month

Share of Search by month for Mendeley, MyBib, Scribbr, Citation Machine, EndNote. The figures are in the table below the chart.

View monthly share of search table
MonthMendeleyMyBibScribbrCitation MachineEndNoteZotero
Oct 202522.4%22.4%27.2%22.4%5.5%0.18%
Nov 202523.8%23.8%23.8%23.8%4.8%0.16%
Dec 202522.3%22.3%27.3%22.3%5.5%0.18%
Jan 202619.9%24.3%29.7%19.9%6%0.24%
Feb 202617.2%25.8%25.8%25.8%5.2%0.25%
Mar 202617.9%26.7%26.7%21.9%6.5%0.26%
Apr 202622.3%27.3%22.3%22.3%5.5%0.27%
May 202622.1%27%27%18.1%5.4%0.33%
Jun 202626.7%21.8%26.7%17.9%6.5%0.39%
Jul 202627.9%18.7%22.8%22.8%6.9%0.92%
Aug 202629.9%24.4%24.4%13.3%7.3%0.66%
Sep 202627%27%22.1%18%5.4%0.49%

  1. 1.Mendeley

    27%

    Held 1st. 673K estimated branded searches, +49.6% vs prior month. Share -2.9 points.

  2. 2.MyBib

    27%

    Held 2nd. 673K estimated branded searches, +82.9% vs prior month. Share +2.6 points.

  3. 3.Scribbr

    22.1%

    Held 3rd. 550K estimated branded searches, +49.5% vs prior month. Share -2.4 points.

  4. 4.Citation Machine

    18%

    Held 4th. 450K estimated branded searches, +123.9% vs prior month. Share +4.7 points.

  5. 5.EndNote

    5.4%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share -1.9 points.

  6. 6.Zotero

    0.49%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

Compare search popularity between EndNote and its closest rivals

Every comparison with EndNote

How has branded search demand for EndNote changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for EndNote worldwide fell from 203K to 136K.
  • Across the 12 months ending September 2026, EndNote’s estimated Share of Search among citation and reference tools worldwide peaked at 7.3% in August 2026 and was lowest at 4.8% in November 2025.

How did search popularity change for citation and reference tools worldwide in September 2026?

  1. In September 2026, Citation Machine gained estimated Share of Search among citation and reference tools worldwide, from 13.3% to 18%.

  2. In September 2026, MyBib gained estimated Share of Search among citation and reference tools worldwide, from 24.4% to 27%.

  3. In September 2026, Mendeley lost estimated Share of Search among citation and reference tools worldwide, from 29.9% to 27%.

  4. In September 2026, Scribbr lost estimated Share of Search among citation and reference tools worldwide, from 24.4% to 22.1%.

  5. In September 2026, EndNote lost estimated Share of Search among citation and reference tools worldwide, from 7.3% to 5.4%.

  6. Estimated monthly branded searches for Zotero worldwide rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026.

Where does EndNote compete?

EndNote is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Citation and reference tools5th of 65.4%Shown above
Reference management software3rd of 57.7%Show ranking
Reference manager software2nd of 316.5%Show ranking

How is EndNote measured?

Brandwave collects information about searches that people make online using EndNote’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • endnote
  • endnote app
  • endnote reference manager

Do you work for EndNote? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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