Brandwave

Paperpile vs Scribbr:Which is more popular?

In September 2026, Scribbr had more branded searches than Paperpile among citation and reference tools worldwide. Scribbr had about 550,000 branded searches, while Paperpile had 22,200. Scribbr made up 21.9% of all citation and reference tool searches we track, and Paperpile accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about citation and reference tools, Paperpile appeared in two of the five answers and Scribbr in one. Paperpile was mentioned before Scribbr in two out of three answers that named either.

Among citation and reference tools worldwide in September 2026

Who do people search for more?

Scribbr, about 25 searches for every 1 for Paperpile

Scribbr 550K searchesPaperpile 22.2K searches

Who does AI mention more?

Paperpile, mentioned in 2 of 5 answers, Scribbr in 1

Paperpile in 2 of 5Scribbr in 1 of 5

Who does AI recommend more?

Paperpile, named ahead of Scribbr in 2 of 3 answers

Paperpile first in 2Scribbr first in 1

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Top citation and reference tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Paperpile was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scribbr was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Paperpile was listed before Scribbr in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zotero1st
  2. Mendeley2nd
  3. EndNote3rd
  4. MyBib4th
  5. Paperpile4th
  6. Citation Machine6th
  7. Scribbr7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mendeley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zotero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EndNote4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyBib2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paperpile2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scribbr1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Citation Machine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about citation and reference tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Paperpile or Scribbr more popular in search?

This chart shows how often people search Google for Paperpile and Scribbr by name. Each line represents a brand's share of searches for all seven citation and reference tools we track, month by month, from English-language searches worldwide.

Paperpile and Scribbr among citation and reference tools worldwide, by month

Share of searches by month for Scribbr, Paperpile. The figures are in the table below the chart.

View monthly share of searches table
MonthMendeleyMyBibScribbrCitation MachineEndNotePaperpileZotero
Oct 202522.2%22.2%27%22.2%5.4%0.73%0.18%
Nov 202523.6%23.6%23.6%23.6%4.7%0.78%0.15%
Dec 202522.1%22.1%27%22.1%5.4%1.1%0.18%
Jan 202619.6%24%29.4%19.6%5.9%1.2%0.24%
Feb 202617.1%25.6%25.6%25.6%5.1%0.84%0.25%
Mar 202617.7%26.5%26.5%21.7%6.5%0.87%0.26%
Apr 202622.1%27.1%22.1%22.1%5.4%0.89%0.27%
May 202621.9%26.8%26.8%17.9%5.4%0.88%0.32%
Jun 202626.3%21.5%26.3%17.6%6.4%1.3%0.39%
Jul 202627.5%18.4%22.5%22.5%6.8%1.4%0.91%
Aug 202629.5%24.1%24.1%13.2%7.2%1.2%0.65%
Sep 202626.8%26.8%21.9%17.9%5.4%0.88%0.48%

How has the Paperpile and Scribbr comparison changed over the last 12 months?

3 findings

How did search popularity change for citation and reference tools worldwide in September 2026?

2 changes
  1. In September 2026, Scribbr lost share of searches among citation and reference tools worldwide, from 24.1% to 21.9%.

  2. Estimated monthly branded searches for Paperpile worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Paperpile’s and Scribbr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paperpile

1 branded search term

  • paperpile

Scribbr

1 branded search term

  • scribbr

How the Brand Demand Index is measured

Other head-to-heads among citation and reference tools

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