How popular isPaddle in search?
In September 2026, there were an estimated 1.5K branded searches for Paddle worldwide which is up 61.5% over the last 12 months. Paddle holds 1.7% estimated Share of Search among subscription billing software worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chargebee77.6%
Recurly15.5%
Recharge3.2%
Seal Subscriptions2.1%Paddle1.7%
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Which subscription billing software compete with Paddle?
Share of Search by month for Chargebee, Recurly, Recharge, Seal Subscriptions, Paddle. The figures are in the table below the chart.
View monthly share of search table
| Month | Chargebee | Recurly | Recharge | Seal Subscriptions | Paddle |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 24.8% | 3.3% | 2.5% | 1.5% |
| Nov 2025 | 71.7% | 21.4% | 3% | 2.6% | 1.3% |
| Dec 2025 | 74.9% | 18.2% | 3.1% | 2.4% | 1.3% |
| Jan 2026 | 71.1% | 21.3% | 3.5% | 2.6% | 1.5% |
| Feb 2026 | 71.2% | 21.3% | 3.3% | 2.6% | 1.6% |
| Mar 2026 | 74.5% | 18.2% | 3% | 2.9% | 1.3% |
| Apr 2026 | 74.1% | 18.1% | 3.4% | 2.7% | 1.6% |
| May 2026 | 74.7% | 18.2% | 3% | 2.4% | 1.6% |
| Jun 2026 | 77% | 15.3% | 3.1% | 2.8% | 1.7% |
| Jul 2026 | 78.5% | 15.6% | 2.4% | 2.1% | 1.4% |
| Aug 2026 | 78.6% | 15.7% | 2.5% | 2.1% | 1.1% |
| Sep 2026 | 77.6% | 15.5% | 3.2% | 2.1% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.6% | 27.1K | -18.1% | -1 points | |
| 2, held 2nd | 15.5% | 5.4K | -18.2% | -0.2 points | |
| 3, held 3rd | 3.2% | 1.1K | +5.7% | +0.7 points | |
| 4, held 4th | 2.1% | 720 | -18.2% | 0 points | |
| 5, held 5th | 1.7% | 590 | +22.9% | +0.5 points |
77.6%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -1 points.
2.
15.5%
Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
3.
Recharge3.2%
Held 3rd. 1.1K estimated branded searches, +5.7% vs prior month. Share +0.7 points.
2.1%
Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
1.7%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.5 points.
Compare search popularity between Paddle and its closest rivals
How has branded search demand for Paddle changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Paddle worldwide rose from 910 to 1.5K.
- Across the 12 months ending September 2026, Paddle’s estimated Share of Search among subscription billing software worldwide held steady, from 1.5% to 1.7%.
How did search popularity change for subscription billing software worldwide in September 2026?
5 changes
In September 2026, Recharge gained estimated Share of Search among subscription billing software worldwide, from 2.5% to 3.2%.
In September 2026, Paddle gained estimated Share of Search among subscription billing software worldwide, from 1.1% to 1.7%.
In September 2026, Chargebee lost estimated Share of Search among subscription billing software worldwide, from 78.6% to 77.6%.
Estimated monthly branded searches for Recurly worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.
Estimated monthly branded searches for Seal Subscriptions worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
Where does Paddle compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Merchant of record platforms | 5th of 5 | 0.11% | Show ranking |
| Subscription billing software | 5th of 5 | 1.7% | Shown above |
How is Paddle measured?
Brandwave collects information about searches that people make online using Paddle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- paddle billing
- paddle merchant of record
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Is Paddle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.