Brandwave

Subscription billing software:Which are searched most?

In September 2026, Chargebee was the most searched among subscription billing software worldwide, with an estimated 27.2K branded searches and 77.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chargebee77.6%
  2. Recurly15.5%
  3. Recharge3.2%
  4. Seal Subscriptions2.1%
  5. Paddle1.7%

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Share of SearchLeaderboard

Compare the subscription billing software teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among subscription billing software worldwide, by month

Share of Search by month for Chargebee, Recurly, Recharge, Seal Subscriptions. The figures are in the table below the chart.

View monthly share of search table
MonthChargebeeRecurlyRechargeSeal SubscriptionsPaddle
Oct 202567.9%24.8%3.3%2.5%1.5%
Nov 202571.7%21.4%3%2.6%1.3%
Dec 202574.8%18.3%3.1%2.4%1.3%
Jan 202671.1%21.3%3.5%2.6%1.5%
Feb 202671.2%21.3%3.3%2.6%1.5%
Mar 202674.5%18.3%3%2.9%1.3%
Apr 202674.1%18.1%3.4%2.7%1.6%
May 202674.7%18.3%3%2.4%1.6%
Jun 202677%15.4%3.1%2.8%1.7%
Jul 202678.5%15.7%2.4%2.1%1.4%
Aug 202678.6%15.7%2.5%2.1%1.1%
Sep 202677.6%15.5%3.2%2.1%1.7%

This month’s ranking, September 2026

  1. 1.Chargebee

    77.6%

    Held 1st. 27.2K estimated branded searches, -18.1% vs prior month. Share -1 points.

  2. 2.Recurly

    15.5%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Recharge

    3.2%

    Held 3rd. 1.1K estimated branded searches, +5.7% vs prior month. Share +0.7 points.

  4. Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Paddle

    1.7%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among subscription billing software worldwide?

In September 2026, Chargebee was the most searched among subscription billing software worldwide, with an estimated 27.2K branded searches and 77.6% estimated Share of Search within this set. Recurly is in 2nd place, 62.1 percentage points behind at 15.5% Share of Search.

Global subscription billing software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chargebee67.9% → 77.6%78.6%Aug 202667.9%Oct 20251st
Recurly24.8% → 15.5%24.8%Oct 202515.4%Jun 20262nd
Recharge3.3% → 3.2%3.5%Jan 20262.4%Jul 20263rd
Seal Subscriptions2.5% → 2.1%2.9%Mar 20262.1%Sep 20264th
Paddle1.5% → 1.7%1.7%Sep 20261.1%Aug 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Chargebee’s estimated Share of Search among subscription billing software worldwide increased from 67.9% to 77.6%.
  • Across the 12 months ending September 2026, Recurly’s estimated Share of Search among subscription billing software worldwide decreased from 24.8% to 15.5%.
  • Across the 12 months ending September 2026, Chargebee’s estimated Share of Search among subscription billing software worldwide peaked at 78.6% in August 2026 and was lowest at 67.9% in October 2025.
  • Across the 12 months ending September 2026, Recurly’s estimated Share of Search among subscription billing software worldwide peaked at 24.8% in October 2025 and was lowest at 15.4% in June 2026.
  • Across the 12 months ending September 2026, Recharge’s estimated Share of Search among subscription billing software worldwide peaked at 3.5% in January 2026 and was lowest at 2.4% in July 2026.
  • Across the 12 months ending September 2026, Recharge, Seal Subscriptions and Paddle held steady: their estimated Share of Search among subscription billing software worldwide each moved less than 0.5 percentage points.

How did search popularity change for subscription billing software worldwide in September 2026?

  1. In September 2026, Recharge gained estimated Share of Search among subscription billing software worldwide, from 2.5% to 3.2%.

  2. In September 2026, Paddle gained estimated Share of Search among subscription billing software worldwide, from 1.1% to 1.7%.

  3. In September 2026, Chargebee lost estimated Share of Search among subscription billing software worldwide, from 78.6% to 77.6%.

  4. Estimated monthly branded searches for Recurly worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026.

  5. Estimated monthly branded searches for Seal Subscriptions worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

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