Lemon Squeezy vs Paddle:Which is more popular by branded search?
In August 2026, Lemon Squeezy had more branded searches than Paddle among merchant of record platforms worldwide. Lemon Squeezy was estimated to have 90.5K branded searches compared to Paddle’s 480, and held a 9.7% Share of Search versus Paddle’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lemon Squeezy or Paddle?
Compare the platforms that sell software and handle tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lemon Squeezy, Paddle. The figures are in the table below the chart.
View monthly share of search table
| Month | Gumroad | Lemon Squeezy | FastSpring | Digital River | Paddle |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 6.6% | 2.4% | 0.72% | 0.08% |
| Nov 2025 | 89% | 8% | 2.4% | 0.58% | 0.06% |
| Dec 2025 | 91.1% | 6.7% | 1.6% | 0.49% | 0.05% |
| Jan 2026 | 91.2% | 6.7% | 1.6% | 0.4% | 0.05% |
| Feb 2026 | 89.8% | 8.1% | 1.6% | 0.39% | 0.06% |
| Mar 2026 | 87.9% | 9.7% | 1.9% | 0.47% | 0.06% |
| Apr 2026 | 88.3% | 9.7% | 1.6% | 0.39% | 0.06% |
| May 2026 | 88.3% | 9.7% | 1.6% | 0.31% | 0.06% |
| Jun 2026 | 88.3% | 9.7% | 1.6% | 0.31% | 0.06% |
| Jul 2026 | 88.3% | 9.7% | 1.6% | 0.31% | 0.06% |
| Aug 2026 | 88.3% | 9.7% | 1.6% | 0.31% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Lemon Squeezy and Paddle comparison changed over the last 12 months?
3 findings
- Lemon Squeezy was ahead of Paddle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among merchant of record platforms worldwide moved from 6.6% to 9.7%, and its estimated monthly branded searches moved from 49.5K to 90.5K.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among merchant of record platforms worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for merchant of record platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.
Estimated monthly branded searches for Paddle worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lemon Squeezy’s and Paddle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lemon Squeezy
1 branded search term
- lemon squeezy
Paddle
1 branded search term
- paddle billing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.