Paddle vs Seal Subscriptions:Which is searched more?
In September 2026, Seal Subscriptions had more branded searches than Paddle among subscription billing software worldwide. Seal Subscriptions was estimated to have 720 branded searches compared to Paddle’s 590, and held a 2.1% Share of Search versus Paddle’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Paddle or Seal Subscriptions?
Compare the subscription billing software teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seal Subscriptions, Paddle. The figures are in the table below the chart.
View monthly share of search table
| Month | Chargebee | Recurly | Recharge | Seal Subscriptions | Paddle |
|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 24.8% | 3.3% | 2.5% | 1.5% |
| Nov 2025 | 71.7% | 21.4% | 3% | 2.6% | 1.3% |
| Dec 2025 | 74.8% | 18.3% | 3.1% | 2.4% | 1.3% |
| Jan 2026 | 71.1% | 21.3% | 3.5% | 2.6% | 1.5% |
| Feb 2026 | 71.2% | 21.3% | 3.3% | 2.6% | 1.5% |
| Mar 2026 | 74.5% | 18.3% | 3% | 2.9% | 1.3% |
| Apr 2026 | 74.1% | 18.1% | 3.4% | 2.7% | 1.6% |
| May 2026 | 74.7% | 18.3% | 3% | 2.4% | 1.6% |
| Jun 2026 | 77% | 15.4% | 3.1% | 2.8% | 1.7% |
| Jul 2026 | 78.5% | 15.7% | 2.4% | 2.1% | 1.4% |
| Aug 2026 | 78.6% | 15.7% | 2.5% | 2.1% | 1.1% |
| Sep 2026 | 77.6% | 15.5% | 3.2% | 2.1% | 1.7% |
How has the Paddle and Seal Subscriptions comparison changed over the last 12 months?
3 findings
- Seal Subscriptions was ahead of Paddle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Paddle’s estimated Share of Search among subscription billing software worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Seal Subscriptions’ estimated Share of Search among subscription billing software worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for subscription billing software worldwide in September 2026?
2 changes
In September 2026, Paddle gained estimated Share of Search among subscription billing software worldwide, from 1.1% to 1.7%.
Estimated monthly branded searches for Seal Subscriptions worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
Other head-to-heads among subscription billing software
Chargebee vs Recurly: compare search popularity
Chargebee vs Recharge: compare search popularity- Chargebee vs Seal Subscriptions: compare search popularity
- Recurly vs Recharge: compare search popularity
- Recurly vs Seal Subscriptions: compare search popularity
- Recharge vs Seal Subscriptions: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Paddle’s and Seal Subscriptions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paddle
1 branded search term
- paddle billing
Seal Subscriptions
1 branded search term
- seal subscriptions
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.