Brandwave

How popular isOvia?

In September 2026, people searched for Ovia by name about 1,550 times worldwide, a 15.3% decrease from the previous year. These searches made up 0.81% of all global period tracking app searches, placing Ovia eighth out of eight apps. When we asked both ChatGPT and Google AI Overviews about period tracking apps, Ovia did not appear in any of the answers.

Search and AI answers in September 2026

Ovia is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. FloShare of searches 43.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Natural CyclesShare of searches 33.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. ClueShare of searches 12.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. StardustShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. OviaShare of searches 0.81%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top period tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ovia did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clue1st
  2. Flo2nd
  3. Euki3rd
  4. Spot On4th
  5. Stardust5th
  6. Natural Cycles6th
  7. Glow–
  8. Ovia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Euki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spot On2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Natural Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stardust1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ovia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period tracking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which period tracking apps compete with Ovia?

Ovia against period tracking apps worldwide, by month

Share of searches by month for Flo, Natural Cycles, Clue, Stardust, Ovia. The figures are in the table below the chart.

View monthly share of searches table
MonthFloNatural CyclesClueStardustEukiGlowSpot OnOvia
Oct 202546.1%34.9%10.9%4.6%1.3%0.8%0.47%1%
Nov 202545%37%9.5%4.9%1.3%0.85%0.55%0.88%
Dec 202540.5%41.9%10.4%3.7%1.5%0.78%0.46%0.78%
Jan 202643.5%39.4%10.6%3.5%1.2%0.61%0.4%0.83%
Feb 202650.8%32.2%9.8%3.7%1.4%0.75%0.54%0.76%
Mar 202645.5%35.2%11.8%4.1%1.3%0.78%0.62%0.72%
Apr 202643.4%33.3%15%4.4%1.5%0.89%0.76%0.79%
May 202650.1%28.9%13.7%3.7%1.3%0.9%0.66%0.68%
Jun 202652.1%27.6%12.5%4.2%1.2%1.1%0.68%0.67%
Jul 202652%26.5%12.8%4.9%1.2%1.3%0.64%0.62%
Aug 202640.9%36.8%13%4.8%1.7%1.5%0.67%0.67%
Sep 202643.9%33.4%12.3%5.2%1.9%1.5%0.9%0.81%

  1. 1.Flo

    43.9%

    Held 1st. 84.2K estimated branded searches, -6.1% vs prior month. Share +3 points.

  2. 2.Natural Cycles

    33.4%

    Held 2nd. 64.1K estimated branded searches, -20.5% vs prior month. Share -3.3 points.

  3. 3.Clue

    12.3%

    Held 3rd. 23.7K estimated branded searches, -17.2% vs prior month. Share -0.7 points.

  4. 4.Stardust

    5.2%

    Held 4th. 10K estimated branded searches, -4.8% vs prior month. Share +0.4 points.

  5. 5.Euki

    1.9%

    Held 5th. 3.6K estimated branded searches, -4.2% vs prior month. Share +0.2 points.

  6. 6.Glow

    1.5%

    Held 6th. 2.9K estimated branded searches, -9.4% vs prior month. Share +0.1 points.

  7. 7.Spot On

    0.9%

    Moved from 8th to 7th. 1.7K estimated branded searches, +17% vs prior month. Share +0.2 points.

  8. 8.Ovia

    0.81%

    Moved from 7th to 8th. 1.6K estimated branded searches, +4.7% vs prior month. Share +0.1 points.

Compare popularity between Ovia and its closest rivals

Every comparison with Ovia

7 comparisons

How has branded search demand for Ovia changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ovia worldwide fell from 1.8K to 1.6K.
  • Across the 12 months ending September 2026, Ovia fell from 6th to 8th among period tracking apps worldwide.

How did search popularity change for period tracking apps worldwide in September 2026?

6 changes

  1. In September 2026, Flo gained share of searches among period tracking apps worldwide, from 40.9% to 43.9%.

  2. In September 2026, Natural Cycles lost share of searches among period tracking apps worldwide, from 36.8% to 33.4%.

  3. In September 2026, Clue lost share of searches among period tracking apps worldwide, from 13% to 12.3%.

  4. In September 2026, Spot On rose from 8th to 7th among period tracking apps worldwide.

  5. In September 2026, Ovia fell from 7th to 8th among period tracking apps worldwide.

  6. Estimated monthly branded searches for Glow worldwide rose 97.3% over 12 measured months, from 1.5K to 2.9K in September 2026.

How are Ovia’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ovia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ovia app
  • ovia fertility
  • ovia period tracker

How the Brand Demand Index is measured

Who owns Ovia?

Ovia is owned by Labcorp. Brandwave does not track any other brands owned by Labcorp.

Do you work for Ovia? To request corrections or removal please contact us via our support page and we will be happy to assist.

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