Brandwave

How popular isOnfido in search?

In August 2026, there were an estimated 14.8K branded searches for Onfido worldwide which is down 33.3% over the last 11 months. Onfido holds 15% estimated Share of Search among identity verification platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sumsub50.1%
  2. Veriff18.3%
  3. Onfido15%
  4. Jumio10%
  5. Persona6.7%
Onfido website (opens in a new tab)

Follow Onfido and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which identity verification platforms compete with Onfido?

Onfido against identity verification platforms worldwide, by month

Share of Search by month for Sumsub, Veriff, Onfido, Jumio, Persona. The figures are in the table below the chart.

View monthly share of search table
MonthSumsubVeriffOnfidoJumioPersona
Oct 202548.2%14.4%17.7%11.8%7.9%
Nov 202543.2%15.8%19.4%12.9%8.6%
Dec 202541.8%18.7%18.7%12.5%8.4%
Jan 202643.2%15.8%19.4%12.9%8.6%
Feb 202644.3%16.2%19.9%10.8%8.9%
Mar 202641.7%18.7%18.7%12.5%8.3%
Apr 202645.6%16.7%16.7%13.6%7.5%
May 202646.7%17.1%17.1%11.4%7.6%
Jun 202648.2%17.6%14.4%11.8%7.9%
Jul 202649%17.9%14.6%12%6.5%
Aug 202650.1%18.3%15%10%6.7%
Sep 2026—————

  1. 1.Sumsub

    50.1%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Veriff

    18.3%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Onfido

    15%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Jumio

    10%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -2 points.

  5. 5.Persona

    6.7%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Onfido and its closest rivals

How has branded search demand for Onfido changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Onfido worldwide fell from 22.2K to 14.8K.
  • Across the 11 months ending August 2026, Onfido’s estimated Share of Search among identity verification platforms worldwide decreased from 17.7% to 15%.
  • Across the 11 months ending August 2026, Onfido’s estimated Share of Search among identity verification platforms worldwide peaked at 19.9% in February 2026 and was lowest at 14.4% in June 2026.
  • Across the 11 months ending August 2026, Onfido fell from 2nd to 3rd among identity verification platforms worldwide.

How did search popularity change for identity verification platforms worldwide in August 2026?

  1. In August 2026, Sumsub gained estimated Share of Search among identity verification platforms worldwide, from 49% to 50.1%.

  2. In August 2026, Jumio lost estimated Share of Search among identity verification platforms worldwide, from 12% to 10%.

  3. Veriff’s estimated Share of Search among identity verification platforms worldwide has gained ground for 3 months in a row, from 17.1% to 18.3% in August 2026.

  4. Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

Where does Onfido compete?

Onfido is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Identity verification services3rd of 60.64%Show ranking
Identity verification platforms3rd of 515%Shown above
Know your customer platforms1st of 537.6%Show ranking

How is Onfido measured?

Brandwave collects information about searches that people make online using Onfido’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • onfido

Do you work for Onfido? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Onfido your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free