Brandwave

Identity verification platforms:Which brands are most popular in search?

In August 2026, Sumsub was the most searched among identity verification platforms worldwide, with an estimated 49.5K branded searches and 50.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sumsub50.1%
  2. Veriff18.3%
  3. Onfido15%
  4. Jumio10%
  5. Persona6.7%

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Share of SearchLeaderboard

Compare the platforms used to verify customer identity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among identity verification platforms worldwide, by month

Share of Search by month for Sumsub, Veriff, Onfido, Jumio, Persona. The figures are in the table below the chart.

View monthly share of search table
MonthSumsubVeriffOnfidoJumioPersona
Oct 202548.2%14.4%17.7%11.8%7.9%
Nov 202543.2%15.8%19.4%12.9%8.6%
Dec 202541.8%18.7%18.7%12.5%8.4%
Jan 202643.2%15.8%19.4%12.9%8.6%
Feb 202644.3%16.2%19.9%10.8%8.9%
Mar 202641.7%18.7%18.7%12.5%8.3%
Apr 202645.6%16.7%16.7%13.6%7.5%
May 202646.7%17.1%17.1%11.4%7.6%
Jun 202648.2%17.6%14.4%11.8%7.9%
Jul 202649%17.9%14.6%12%6.5%
Aug 202650.1%18.3%15%10%6.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Sumsub

    50.1%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Veriff

    18.3%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Onfido

    15%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Jumio

    10%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -2 points.

  5. 5.Persona

    6.7%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among identity verification platforms worldwide?

In August 2026, Sumsub was the most searched among identity verification platforms worldwide, with an estimated 49.5K branded searches and 50.1% estimated Share of Search within this set. Veriff is in 2nd place, 31.7 percentage points behind at 18.3% Share of Search.

Global identity verification platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sumsub48.2% → 50.1%50.1%Aug 202641.7%Mar 20261st
Veriff14.4% → 18.3%18.7%Mar 202614.4%Oct 20253rd → 2nd
Onfido17.7% → 15%19.9%Feb 202614.4%Jun 20262nd → 3rd
Jumio11.8% → 10%13.6%Apr 202610%Aug 20264th
Persona7.9% → 6.7%8.9%Feb 20266.5%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among identity verification platforms worldwide increased from 48.2% to 50.1%.
  • Across the 11 months ending August 2026, Veriff’s estimated Share of Search among identity verification platforms worldwide increased from 14.4% to 18.3%.
  • Across the 11 months ending August 2026, Onfido’s estimated Share of Search among identity verification platforms worldwide decreased from 17.7% to 15%.
  • Across the 11 months ending August 2026, Jumio’s estimated Share of Search among identity verification platforms worldwide decreased from 11.8% to 10%.
  • Across the 11 months ending August 2026, Persona’s estimated Share of Search among identity verification platforms worldwide decreased from 7.9% to 6.7%.
  • Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among identity verification platforms worldwide peaked at 50.1% in August 2026 and was lowest at 41.7% in March 2026.
  • Across the 11 months ending August 2026, Veriff’s estimated Share of Search among identity verification platforms worldwide peaked at 18.7% in March 2026 and was lowest at 14.4% in October 2025.
  • Across the 11 months ending August 2026, Onfido’s estimated Share of Search among identity verification platforms worldwide peaked at 19.9% in February 2026 and was lowest at 14.4% in June 2026.
  • Across the 11 months ending August 2026, Jumio’s estimated Share of Search among identity verification platforms worldwide peaked at 13.6% in April 2026 and was lowest at 10% in August 2026.
  • Across the 11 months ending August 2026, Persona’s estimated Share of Search among identity verification platforms worldwide peaked at 8.9% in February 2026 and was lowest at 6.5% in July 2026.
  • Across the 11 months ending August 2026, Veriff rose from 3rd to 2nd among identity verification platforms worldwide.
  • Across the 11 months ending August 2026, Onfido fell from 2nd to 3rd among identity verification platforms worldwide.

How did search popularity change for identity verification platforms worldwide in August 2026?

  1. In August 2026, Sumsub gained estimated Share of Search among identity verification platforms worldwide, from 49% to 50.1%.

  2. In August 2026, Jumio lost estimated Share of Search among identity verification platforms worldwide, from 12% to 10%.

  3. Veriff’s estimated Share of Search among identity verification platforms worldwide has gained ground for 3 months in a row, from 17.1% to 18.3% in August 2026.

  4. Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

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