Brandwave

How popular isJumio in search?

In August 2026, there were an estimated 9.9K branded searches for Jumio worldwide which is down 33.1% over the last 11 months. Jumio holds 10% estimated Share of Search among identity verification platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sumsub50.1%
  2. Veriff18.3%
  3. Onfido15%
  4. Jumio10%
  5. Persona6.7%
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Which identity verification platforms compete with Jumio?

Jumio against identity verification platforms worldwide, by month

Share of Search by month for Sumsub, Veriff, Onfido, Jumio, Persona. The figures are in the table below the chart.

View monthly share of search table
MonthSumsubVeriffOnfidoJumioPersona
Oct 202548.2%14.4%17.7%11.8%7.9%
Nov 202543.2%15.8%19.4%12.9%8.6%
Dec 202541.8%18.7%18.7%12.5%8.4%
Jan 202643.2%15.8%19.4%12.9%8.6%
Feb 202644.3%16.2%19.9%10.8%8.9%
Mar 202641.7%18.7%18.7%12.5%8.3%
Apr 202645.6%16.7%16.7%13.6%7.5%
May 202646.7%17.1%17.1%11.4%7.6%
Jun 202648.2%17.6%14.4%11.8%7.9%
Jul 202649%17.9%14.6%12%6.5%
Aug 202650.1%18.3%15%10%6.7%
Sep 2026—————

  1. 1.Sumsub

    50.1%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Veriff

    18.3%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Onfido

    15%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Jumio

    10%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -2 points.

  5. 5.Persona

    6.7%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Jumio and its closest rivals

How has branded search demand for Jumio changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jumio worldwide fell from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Jumio’s estimated Share of Search among identity verification platforms worldwide decreased from 11.8% to 10%.
  • Across the 11 months ending August 2026, Jumio’s estimated Share of Search among identity verification platforms worldwide peaked at 13.6% in April 2026 and was lowest at 10% in August 2026.

How did search popularity change for identity verification platforms worldwide in August 2026?

  1. In August 2026, Sumsub gained estimated Share of Search among identity verification platforms worldwide, from 49% to 50.1%.

  2. In August 2026, Jumio lost estimated Share of Search among identity verification platforms worldwide, from 12% to 10%.

  3. Veriff’s estimated Share of Search among identity verification platforms worldwide has gained ground for 3 months in a row, from 17.1% to 18.3% in August 2026.

  4. Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

Where does Jumio compete?

Jumio is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Identity verification services4th of 60.43%Show ranking
Identity verification platforms4th of 510%Shown above
Know your customer platforms2nd of 525.1%Show ranking

How is Jumio measured?

Brandwave collects information about searches that people make online using Jumio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jumio

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How the Brand Demand Index is measured

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